Programmatic Manager - Remote Position

About the Role

We are seeking a talented and driven Programmatic Manager - Remote to join our dynamic team at Binance. As a leader in the blockchain ecosystem, Binance is committed to providing innovative solutions that enhance user experience and drive growth. In this role, you will own and scale the APAC programmatic advertising strategy, focusing on user acquisition, retention, and long-term return on ad spend (ROAS).

What You'll Do

• Develop and lead programmatic media strategy across APAC markets to maximize user engagement.
• Identify growth opportunities across new markets, platforms, ad formats, and inventory types.
• Execute and optimize media buying across open auctions, PMPs, preferred deals, and programmatic guaranteed (PG).
• Leverage AI, machine learning, and automation to enhance targeting, bidding, and creative performance.
• Define and enforce best practices across frequency capping, remarketing, brand safety, and dynamic creative optimization (DCO).
• Research, test, and scale emerging channels and formats such as contextual targeting, CTV, programmatic audio, and DOOH.

Requirements

• Strong hands-on experience in programmatic advertising across app and web platforms.
• Deep understanding of programmatic trends, technologies, and best practices.
• Existing relationships with programmatic platforms and networks.
• Exposure to AppsFlyer products is ideal.
• Strong analytical and reporting skills.
• Experience in crypto, fintech, or online trading platforms.
• Strong APAC-focused programmatic experience.

Nice to Have

• Experience with advanced analytics tools and methodologies.
• Familiarity with digital marketing strategies beyond programmatic.
• Knowledge of compliance and regulatory issues in the crypto space.

What We Offer

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement, which may vary depending on the business team's needs.

Join Binance as a Programmatic Manager - Remote and be part of a team that is shaping the future of finance and technology. Apply now to take your career to the next level!