Product Marketing Manager - Remote Opportunity at Geotab

About the Role

Join Geotab as a Product Marketing Manager remote to play a pivotal role in shaping and delivering our product message to end customers and channel partners. As a global leader in IoT and connected transportation, we are committed to helping businesses grow and succeed while enhancing the safety and sustainability of our communities.

What You'll Do

• Act as the storyteller and market-facing expert in your product domain, contributing to strategy and roadmap.
• Build the marketing roadmap for growth of your product area, ensuring alignment with the Product team.
• Develop razor-sharp customer insights and empathy to inform product marketing strategies.
• Support the development of marketing materials such as white papers, case studies, and sales tools.
• Attend product-related events to drive engagement and adoption of Geotab’s products.
• Monitor and analyze the performance of marketing campaigns, providing reports and recommendations for improvement.
• Collaborate with Sales Enablement to create training programs and sales tools for the sales team.

Requirements

• 3-5 years of experience in Product Marketing, preferably in a B2B technology environment.
• Post-Secondary Diploma/Degree in Engineering, Business/Marketing, Computer Science, or related field.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a focus on storytelling.
• Ability to manage multiple projects simultaneously with a strong focus on deadlines.

Nice to Have

• Experience in the telematics industry.
• Certifications in digital marketing or product management.
• Familiarity with product management tools.

What We Offer

• Competitive salary range of CAD $101,600 – CAD $132,000 per year.
• Flex working arrangements with a hybrid model.
• Home office reimbursement program and online learning opportunities.
• Electric vehicle purchase incentive program and competitive medical benefits.
• Retirement savings program and parental leave top-up program.

At Geotab, we believe in fostering a diverse and inclusive workplace. We encourage applications from all qualified individuals and are committed to accommodating people with disabilities throughout the recruitment process.