Talantix.io
Genea•01.03.26
AI SCORE 8.5

Product Marketing Manager - GTM Strategy (Remote)

$115K–$130K/year
RemoteB2B SaaS
Market Research•GTM Strategy•Product Positioning•Marketing Analytics•Sales Enablement

About the Role

Genea is seeking a talented Product Marketing Manager to join our team remotely from the USA. In this role, you will be responsible for driving go-to-market (GTM) strategies that enhance our product's visibility and market penetration. As a Product Marketing Manager remote, you will collaborate with cross-functional teams to ensure our marketing initiatives align with business objectives.

What You'll Do

  • Develop and execute comprehensive GTM strategies for new product launches.
  • Conduct market research to identify customer needs and competitive landscape.
  • Create compelling marketing materials that effectively communicate product benefits.
  • Collaborate with sales teams to develop sales enablement tools and training.
  • Analyze marketing performance metrics to optimize campaigns and strategies.

Requirements

  • 3-5 years of experience in product marketing, preferably in a B2B SaaS environment.
  • Strong understanding of GTM strategies and product positioning.
  • Excellent communication and presentation skills.
  • Proficiency in using marketing analytics tools to measure campaign effectiveness.
  • Ability to work collaboratively in a fast-paced, remote environment.

Nice to Have

  • Experience with digital marketing and social media strategies.
  • Familiarity with CRM and marketing automation platforms.
  • Previous experience in a startup or high-growth company.

What We Offer

  • Competitive salary range of $115,000 - $130,000.
  • Fully remote work environment with flexible hours.
  • Opportunities for professional development and career growth.
  • Comprehensive health benefits and wellness programs.
  • Collaborative and innovative company culture.
Why This Job8.5 of 10

This remote Product Marketing Manager role at Genea offers a competitive salary and the chance to drive impactful GTM strategies in a flexible work environment.

Salary Range
Required
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Optional
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Bonus
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Who Will Succeed Here

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Strong analytical mindset with a deep understanding of marketing analytics tools such as Google Analytics and HubSpot to evaluate campaign performance and inform GTM strategies.

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Proven experience in developing and executing go-to-market strategies for B2B SaaS products, showcasing adaptability to remote collaboration and cross-functional teamwork with sales and product teams.

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Hands-on experience in conducting market research utilizing tools like SurveyMonkey and SEMrush, paired with a proactive approach to gather insights that drive product positioning and sales enablement.

Learning Resources

→Market Research: A Guideguide
→GTM Strategy for SaaS Productscourse
→Understanding Marketing Analyticscourse

Career Path

Product Marketing Manager - GTM Strategy(Now)→Senior Product Marketing Manager(1-3 years)→Director of Product Marketing(3-5 years)

Market Overview

Market Size 2024
$47.8B
Annual Growth
12.5%
AI Adoption in Marketing
65%
Investment in Marketing Tech
+30%
Labour Demand for Product Marketing
+15%
Avg Salary for Product Marketing Managers
$110K

Skills & Requirements

Required
Market ResearchGTM StrategyProduct Positioning
Growing in Demand
Data VisualizationCustomer Journey MappingDigital Marketing Automation
Declining
Traditional Market Research SurveysPrint Advertising

Domain Trends

Increased Use of AI in Market Research
AI tools are being adopted by 65% of companies to enhance data analysis and customer insights, streamlining the research process.
Shift Towards Digital Marketing Strategies
Over 70% of marketing budgets are now allocated to digital channels, reflecting a significant shift from traditional marketing approaches.
Emphasis on Customer Experience
Companies focusing on customer experience see a 20% increase in customer retention, highlighting the need for product marketing managers to prioritize customer-centric strategies.

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