Product Marketing Lead - Remote Opportunity

About the Role

We’re hiring a Product Marketing Lead to join our team remotely. In this role, you will play a crucial part in shaping how Ketch presents itself to the market. As a Product Marketing Lead, you will develop crisp positioning, compelling narratives, and execute strong go-to-market strategies.

What You'll Do

• Own and evolve core product messaging, translating buyer pains into Ketch’s value propositions.
• Develop personas, use cases, and solution narratives that help the market quickly understand our offerings.
• Create high-quality deliverables including decks, one-pagers, website copy, and customer narratives.
• Collaborate with Demand Generation on launch and campaign assets such as webinars and landing pages.
• Support product launches end-to-end, ensuring all aspects are executed crisply and on time.
• Maintain a comprehensive view of the competitive landscape, translating insights into practical outputs.
• Capture and synthesize feedback from Sales, Partners, and Customers to inform product and marketing strategies.

Requirements

• 2–5 years of experience in product marketing, product management, or a related GTM role in B2B SaaS.
• Strong writing and editing skills with the ability to produce clear, persuasive copy quickly.
• Comfort with technical concepts and the ability to translate them for non-technical audiences.
• Excellent communication skills and stakeholder management abilities.
• Strong organizational skills to manage multiple priorities and deadlines effectively.

Nice to Have

• Experience in privacy, consent, compliance, or data governance.
• Familiarity with martech/adtech ecosystems.
• Previous experience supporting product launches or sales enablement.

What We Offer

• A competitive salary ranging from $110,000 to $150,000 per year.
• Remote work flexibility, allowing you to work from anywhere.
• Opportunities for professional growth and development.
• A chance to work with a team that values innovation and creativity.
• Engagement in meaningful work that helps brands respect consumer privacy.