Omni-Channel Marketing Manager - Remote Opportunity

About the Role

Cricut is seeking a detail-oriented and highly motivated Omni-Channel Marketing Manager remote to join our DTC Omni-Channel Marketing team. This role supports omni-channel lifecycle marketing programs from strategy through execution in Braze across email, push notifications, SMS, in-app messages, and automated customer journeys to increase user engagement and drive incremental business results.

What You'll Do

• Build, QA, and launch campaigns in Braze across email, push notifications, SMS, in-app messages, and automated multi-step journeys.
• Configure behavioral triggers, lifecycle automations, and personalized messaging using static and dynamic content.
• Manage and evolve audience segmentation strategies to optimize targeting, engagement, and lifecycle performance.
• Support the development and execution of omni-channel lifecycle marketing strategies aligned to business and campaign objectives, focusing on increasing user engagement and retention.
• Help develop and maintain a roadmap for campaigns, customer journeys, and A/B or multivariate testing.
• Identify and execute testing opportunities in segmentation, messaging, timing, and channel mix to improve KPIs and engagement metrics.
• Analyze campaign and journey performance, document results, and deliver actionable insights to stakeholders to continuously improve engagement outcomes.
• Ensure compliance with deliverability best practices and applicable regulations (CAN-SPAM, GDPR, etc.).

Requirements

• 3+ years of experience in DTC, CRM, lifecycle, or digital marketing.
• Hands-on experience building and executing campaigns in Braze or another Customer Engagement Platform such as Salesforce Marketing Cloud, Klaviyo, or Iterable.
• Proven ability to deploy campaigns across email, push notifications, SMS, in-app messages, and automated customer journeys.
• Strong understanding of audience segmentation, lifecycle marketing principles, and personalization best practices.
• Experience designing and optimizing A/B or multivariate testing programs.
• Knowledge of email deliverability standards and compliance regulations (CAN-SPAM, GDPR, etc.).
• Familiarity with analytics and reporting tools such as Google Analytics, Looker, Domo, or similar BI platforms.

Nice to Have

• Experience supporting lifecycle strategies focused on retention, reactivation, or subscription-based programs.
• Strong analytical and problem-solving skills with high attention to detail.
• Excellent communication and collaboration skills in a fast-paced, team-oriented environment.

What We Offer

• Competitive salary and benefits package.
• Flexible remote work options.
• Opportunities for professional growth and development.
• A collaborative and inclusive work environment.
• Access to cutting-edge marketing technology and tools.