Performance Marketer /​ User Acquisition Specialist - Remote

About the Role

We are looking for a talented Performance Marketer / User Acquisition Specialist to join our team remotely. In this role, you will be responsible for acquiring users profitably at scale. As a Performance Marketer, you will own paid acquisition across multiple platforms, manage budgets, and optimize campaigns in real-time. This is an exciting opportunity to work with a pioneering blockchain company that is setting new standards in performance and scalability.

What You'll Do

• Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, Twitter/X, Apple Search Ads, and emerging channels.
• Own CAC targets and ROAS goals — you're accountable for efficient spend.
• Build and manage audience targeting strategies including lookalikes, retargeting, and interest-based segments.
• Collaborate daily with the video creator and creative team on ad concepts, testing new hooks, formats, and angles.
• Design and execute structured creative testing frameworks (hook tests, CTA tests, format tests).
• Manage attribution and measurement, working with product/engineering on tracking infrastructure.
• Analyze campaign performance, cohort quality, and downstream metrics (not just installs — retention, revenue).
• Scale what works, kill what doesn't, and maintain a testing velocity that keeps us ahead.

Requirements

• Experience running performance marketing / UA campaigns for consumer apps.
• Proven track record of managing $500K+ monthly budgets profitably.
• Deep platform expertise in at least 2 of: Meta Ads, Google Ads, TikTok Ads, Apple Search Ads.
• Strong quantitative skills — you live in dashboards, understand attribution models, and can do LTV/CAC math in your sleep.
• Experience working with creative teams in a high-velocity testing environment.
• Familiarity with MMPs (Adjust, AppsFlyer, Branch) and analytics tools.

Nice to Have

• Experience in crypto, gaming, or fintech UA where regulatory/platform restrictions add complexity.

What We Offer

• Competitive salary ranging from $100,000 to $130,000 annually.
• Flexible remote work environment.
• Opportunity to work with a cutting-edge blockchain technology.
• Collaborative team culture with a focus on innovation.
• Access to professional development resources.