About the Role

We are seeking a Partner Marketing Manager to join our team at GuidePoint Security. This remote Partner Marketing Manager role is an exciting opportunity to promote GuidePoint Security as a premier cybersecurity solution provider among our vendor partner ecosystem. You will collaborate with corporate marketing, regional marketing, sales, and our vendor relations management teams to execute strategic marketing plans that drive opportunities and support our vendor marketing initiatives.

What You'll Do

  • Lead the partner marketing strategy for the corporate marketing team to enhance partnerships and drive pipeline through campaigns, partner programs, communications, and our partner program.
  • Collaborate closely with marketing, sales, and Vendor Relations Management teams to create and execute cross-functional campaigns with vendor partners.
  • Build "to-partner" marketing campaign plans and content promoting the value of GuidePoint Security to the vendor community, including newsletters, value messaging, social media, webinars, case studies, blogs, surveys, PR, etc.
  • Partner with the events team to build the strategy around our strategic vendor events programs.
  • Develop sales plays in conjunction with marketing programs to align with strategic business objectives and growth initiatives.
  • Establish close working relationships with strategic vendors to collaborate on initiatives.
  • Evaluate and improve existing GTM marketing strategies with vendors.
  • Gather marketing campaign data, evaluate the impact of strategies, and report the results.
  • Support vendor events strategy including planning, pre-event campaigns, onsite support, and tracking of response metrics.

Requirements

  • Minimum 5 years of channel/vendor marketing experience in the cybersecurity space.
  • Demonstrable experience creating and executing demand generation marketing campaigns.
  • Strong written and verbal communication skills with exceptional attention to detail.
  • Excellent time-management and organizational skills - ability to manage multiple projects simultaneously while maintaining vendor satisfaction.
  • Exceptional analytical and strategic thinking skills.
  • Ability to collaborate and communicate effectively with cross-functional teams.
  • In-depth knowledge of current digital marketing technologies and techniques.
  • Knowledge of cybersecurity industry trends and solutions is desirable.

Nice to Have

  • Experience with marketing automation tools.
  • Familiarity with analytics platforms.
  • Previous experience in a remote work environment.

What We Offer

  • Competitive salary range of $120,000 to $150,000.
  • Remote work flexibility with a primarily remote workforce.
  • Group Medical Insurance options with zero deductible plans.
  • Flexible Time Off (FTO) program and 12 corporate holidays.
  • Healthy mobile phone and home internet allowance.
  • Eligibility for retirement plan after 2 months at open enrollment.
  • Pet Benefit Option.
Why This Job8.5 of 10

This remote Partner Marketing Manager role at GuidePoint Security offers a unique opportunity to drive impactful marketing initiatives in the cybersecurity space. With a competitive salary and excellent benefits, this position is ideal for experienced marketing professionals.

Salary Range
Required
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Optional
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Bonus
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About GuidePoint Security

Explore career opportunities at GuidePoint Security in 2026. Discover a range of remote, hybrid, and office roles tailored to your skills. Our platform offers advanced filters, application tracking, and valuable company insights to help you find the perfect fit at GuidePoint Security. Start your journey toward a fulfilling career with us today and stay updated on industry news to enhance your job search experience.

Industry
Tech
Location
Remote

Who Will Succeed Here

Proficient in creating and executing integrated marketing strategies using tools like HubSpot and Marketo to drive demand generation in the cybersecurity sector.

Demonstrates exceptional project management skills, balancing multiple campaigns and vendor partnerships while maintaining clear communication in a fully remote environment.

Possesses a data-driven mindset, leveraging analytics tools such as Google Analytics and SEMrush to assess campaign performance and optimize marketing strategies effectively.

Learning Resources

Digital Marketing Strategy: How to Create a Plan for Successcourse

Career Path

Partner Marketing Manager(Now)Director of Partner Marketing(1-2 years)VP of Marketing(3-5 years)

Market Overview

Market Size 2024
$44.3B
Annual Growth
12.5%
AI Adoption in Marketing
61%
Investment in Cybersecurity Marketing
+30%
Labour Demand for Marketing Roles
+15%
Avg Salary for Senior Marketing Managers
$120K

Skills & Requirements

Required
Marketing StrategyDemand GenerationDigital Marketing
Growing in Demand
Content MarketingData AnalyticsSEO Optimization
Declining
Traditional Print AdvertisingEmail Blast Campaigns

Domain Trends

Increased Focus on Personalization
82% of consumers expect personalized marketing messages, pushing companies to adopt advanced segmentation and targeting strategies.
Rise of Account-Based Marketing (ABM)
ABM strategies are seeing a 20% increase in adoption among B2B companies, particularly in cybersecurity, as they focus on high-value accounts.
Integration of AI in Campaign Management
Over 50% of marketing leaders are now using AI tools to optimize campaign performance, leading to a projected increase in ROI by up to 25%.

Industry News

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