Mid-Senior Hybrid Marketing Manager - CRM Specialist

About the Role

We're hiring a Mid-Senior Hybrid Marketing Manager to join our dynamic team at Lensa. As a Marketing Manager, you will play a crucial role in driving our CRM strategies and enhancing customer engagement through innovative marketing campaigns. This position offers the flexibility of remote work one day a week, allowing you to balance your professional and personal life effectively.

What You'll Do

• Manage day-to-day CRM communications calendar and execution across all Home Appliance categories.
• Drive campaign performance optimization through data-driven testing, audience segmentation, and data science modeling.
• Align CRM creative with Integrated Marketing Communications (IMC) to create consumer-centric content that impacts the Home Appliance business.
• Collaborate with corporate marketing teams to ensure Home Appliance campaigns receive fair share of voice within the Samsung email channel.
• Oversee the execution of CRM campaigns via JIRA tickets, ensuring timely communication and responses with agency partners.
• Explore new ideas to improve process efficiencies and provide innovative solutions.
• Manage weekly inputs to governance council, including campaign briefs and post-campaign analysis.
• Analyze reports and synthesize recommendations to enhance future campaigns.

Requirements

• Bachelor's Degree in Business Administration, Marketing, or a related field.
• 4-5+ years of experience in CRM or related marketing field.
• Strong proficiency in MS Excel, including VLOOKUP and Pivot Tables.
• Knowledge of CRM principles and best practices, with a basic understanding of Adobe Campaign Manager and JIRA.
• Excellent communication and collaboration skills.
• Ability to manage multiple campaigns and workstreams in a fast-paced environment.
• Strong analytical skills to evaluate campaign performance and provide actionable insights.
• Experience with Tableau reporting is a plus.

Nice to Have

• Experience in digital marketing strategies.
• Familiarity with consumer engagement journeys.
• Understanding of data science modeling.

What We Offer

• Competitive hourly compensation of $50 - $52.
• Medical Insurance (Health, Dental & Vision).
• Paid Time Off.
• 401K plan.
• H1B/Green Card Sponsorship for qualified employees.
• Opportunities for career advancement at a global industry leader.
• Remote work flexibility.
• A collaborative and innovative work environment.