Marketing Leadership Role - Digital Demand and Sales Enablement

About the Role

We are seeking a talented individual for the Marketing Leadership Role - Digital Demand and Sales Enablement at Arrive Logistics. This position is pivotal in driving revenue growth through digital demand strategies and sales enablement initiatives. As a key player in our marketing team, you will collaborate closely with Revenue Generation and Technology leadership to enhance our marketing efforts. This is an exciting opportunity to make a significant impact in a rapidly growing transportation and technology company.

What You'll Do

• Lead the Digital Demand team, managing over 250,000 annual email sends and ensuring the effective delivery of internal communications.
• Develop and execute digital marketing strategies, including email automation and paid channels, to accelerate pipeline velocity and sales productivity.
• Oversee digital marketing operations, ensuring data integrity and optimization across platforms like Marketo, WordPress, and Google Analytics 4.
• Conduct A/B testing and analyze results to refine marketing strategies and improve engagement.
• Collaborate with cross-functional teams to align marketing initiatives with business growth goals and sales priorities.
• Drive the creation of sales enablement content that supports lead generation and enhances the sales process.
• Partner with product and data teams to maximize engagement with new capabilities and ensure effective product messaging.
• Provide insights and reports on marketing performance to demonstrate the impact on revenue and productivity.

Requirements

• 8+ years of corporate experience in digital marketing, with a strong focus on data analysis and cross-functional collaboration.
• Expertise in digital marketing tools such as Marketo and GA4.
• Proven track record of leading teams and driving marketing initiatives that contribute to revenue generation.
• Strong analytical skills to assess marketing performance and inform future strategies.
• Excellent communication and interpersonal skills to build effective partnerships across the organization.

Nice to Have

• Experience in the transportation or logistics industry.
• Familiarity with sales enablement platforms and content management systems.
• Knowledge of automation and AI tools to enhance marketing efficiency.

What We Offer

• A comprehensive benefits package, including medical, dental, and vision coverage.
• Matching 401(k) program to help you save for the future.
• Employee Resource Groups to foster community and support within the organization.
• Onsite gym and wellness programs to promote a healthy work-life balance.
• Relocation assistance for candidates moving to the Texas Metropolitan Area.