Marketing Coordinator - Demand Generation (Remote)
About the Role
We are looking for a Marketing Coordinator - Demand Generation to join our team at Atlassian. This is a fantastic opportunity for someone early in their career, eager to dive into the world of B2B marketing and demand generation. As a Marketing Coordinator remote, you will play a crucial role in executing campaigns that drive engagement and growth for our SaaS platform, DX.
What You'll Do
- Support the setup, QA, and ongoing management of paid campaigns across platforms like Google and LinkedIn.
- Draft and edit ad copy, coordinate creative tests, and analyze performance data to identify trends.
- Build and maintain prospect lists, including cleaning data and fixing issues in our CRM.
- Draft email sequences based on briefs from demand generation managers and assist with scheduling and deployment.
- Coordinate the publishing of SEO-optimized content in our CMS, ensuring all on-page details are accurate.
- Assist with A/B testing on landing pages and conversion paths to enhance user experience and conversion rates.
- Support experimental programs with list building and asset coordination.
Requirements
- 1-3 years of experience in marketing or a related analytical role.
- Strong writing skills with attention to detail and analytical thinking.
- Comfortable working with data and drawing insights from metrics.
- Familiarity with paid advertising platforms and email marketing.
- Understanding of marketing analytics and tracking.
- Knowledge of SEO and content marketing best practices.
- Ability to quickly pick up new tools and platforms.
Nice to Have
- Experience marketing to technical or B2B audiences.
- Basic understanding of marketing automation and workflows.
- Any exposure to martech tools.
What We Offer
- Competitive salary with eligibility for bonuses and equity.
- Comprehensive health and wellbeing resources.
- Paid volunteer days to engage with your local community.
- Opportunities for professional growth and development.
- A welcoming team culture that values diverse perspectives.
Join us as a Marketing Coordinator remote and be part of a passionate team that is making a measurable impact on the success of our company. Apply now!
This remote Marketing Coordinator role at Atlassian offers a unique opportunity to work in a fast-growing SaaS environment with a focus on demand generation. You'll gain hands-on experience and contribute to impactful marketing campaigns.
Who Will Succeed Here
Proficient in Google Analytics and SEO tools like SEMrush or Ahrefs, enabling data-driven decisions for campaign optimization.
Self-motivated and disciplined in a remote work environment, demonstrating strong time management skills to handle multiple campaigns simultaneously.
Eager to learn and adapt quickly to new marketing technologies and strategies, with a mindset focused on continuous improvement in email and digital advertising effectiveness.
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