Talantix.io
Binance•13.02.26
AI SCORE 8.5

Marketing Business Analyst - Remote Opportunity

$90K–$120K/year
RemoteWeb3
Excel•SQL•Tableau•Power BI•Python•R

About the Role

We are seeking a skilled Marketing Business Analyst to join our dynamic team at Binance. As a Marketing Business Analyst remote, you will play a crucial role in analyzing marketing campaign performance, customer behavior, and market trends to identify opportunities and risks. This position is ideal for individuals who are passionate about leveraging data to drive marketing strategies and enhance business outcomes.

What You'll Do

  • Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks.
  • Develop and maintain marketing dashboards and reports to track KPIs and ROI.
  • Collaborate with marketing and sales teams to define data requirements and support campaign planning.
  • Conduct competitor analysis and market research to inform marketing strategies.
  • Use data visualization tools to present insights clearly to stakeholders.
  • Identify trends and recommend improvements to optimize marketing spend and effectiveness.
  • Perform operations, strategies, and specific KOL traffic analysis, including performance analysis (registration conversion).

Requirements

  • Bachelor’s degree in Marketing, Business, Statistics, or a related field.
  • Proven experience in marketing analysis, business intelligence, or related roles.
  • Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar.
  • Strong analytical skills with the ability to interpret complex data sets.
  • Bilingual English/Mandarin is required to coordinate with overseas partners and stakeholders.
  • Knowledge of digital marketing channels and metrics is a plus.
  • Experience with statistical software or programming languages (Python, R) is a bonus.

Nice to Have

  • Additional languages would be a strong advantage.

What We Offer

  • Shape the future with the world’s leading blockchain ecosystem.
  • Collaborate with world-class talent in a user-centric global organization with a flat structure.
  • Tackle unique, fast-paced projects with autonomy in an innovative environment.
  • Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
  • Competitive salary and company benefits.
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Language Requirements
EnglishC1
MandarinC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Marketing Business Analyst role at Binance offers a unique opportunity to work in a leading blockchain ecosystem. With competitive salary and remote work flexibility, it's perfect for data-driven professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in data visualization tools such as Tableau and Power BI, with a strong ability to create insightful dashboards that drive marketing decisions.

→

Self-motivated and disciplined, thriving in a remote work environment while managing multiple projects and deadlines independently.

→

Demonstrates a data-driven mindset, utilizing SQL and Python to extract, manipulate, and analyze large datasets for actionable marketing insights.

Learning Resources

→Excel for Business - Online Coursecourse
→Data Visualization with Tableau Specializationcourse
→SQL for Data Sciencecourse

Career Path

Marketing Business Analyst(Now)→Senior Marketing Analyst(1-2 years)→Marketing Data Strategist(3-5 years)

Market Overview

Excel Market Size 2024
$7.2B
Annual Growth
8.5%
AI Adoption in Data Analytics
40%
Investment in Business Intelligence Tools
+25%
Labour Demand for Business Analysts
+15%
Avg Salary for Marketing Business Analysts
$85K

Skills & Requirements

Required
ExcelSQLTableau
Growing in Demand
Data VisualizationMachine LearningCloud Analytics
Declining
VBAAccess

Domain Trends

Increased Demand for Data-Driven Decision Making
Companies are increasingly relying on data analytics for strategic decisions, with a 30% rise in job postings for data-related roles in the past year.
Shift to Cloud-Based BI Solutions
Over 50% of organizations are adopting cloud-based business intelligence tools, leading to a decline in on-premises solutions.
Integration of AI in Marketing Analytics
AI tools are being integrated into marketing analytics, with 35% of marketers using AI to enhance data insights and campaign effectiveness.

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