Lifecycle Marketing Specialist - Remote Opportunity

About the Role

We are seeking a talented Lifecycle Marketing Specialist to join our team remotely. In this role, you will own and scale Kudoboard's customer lifecycle marketing engine, focusing on email marketing, marketing automation, and revenue-driving nurture programs. As a Lifecycle Marketing Specialist, you'll have the opportunity to make a significant impact on our customer journey and overall business growth.

What You'll Own

• Manage the full customer email marketing calendar, ensuring timely and effective communication.
• Build, optimize, and scale lifecycle journeys including welcome, onboarding, activation, upsell, retention, and win-back campaigns.
• Rebuild and improve customer marketing emails to enhance engagement and drive revenue.
• Create and manage email newsletters aimed at increasing product adoption and customer retention.
• Design and execute nurture programs based on product usage, segmentation, and behavioral triggers.
• Monitor and optimize key performance indicators (KPIs) such as open rates, click-through rates (CTR), conversion rates, and customer lifetime value (LTV).

Marketing Email Automation & Systems

• Manage email marketing platforms, with a preference for SendGrid experience.
• Build automated workflows, segmentation logic, and performance dashboards to track campaign success.
• Collaborate with sales and product teams to ensure alignment on lifecycle touchpoints.
• Maintain data cleanliness and alignment between CRM and email platforms.

Product & Revenue Campaign Support

• Assist with product marketing campaigns and launches, providing lifecycle communications that support go-to-market strategies.
• Create messaging aligned with product positioning and ideal customer profiles (ICPs).
• Partner with paid, sales development representatives (SDRs), and content teams to reinforce omnichannel marketing efforts.

Content & Website Support

• Contribute to website content and key marketing pages, supporting SEO and conversion-driven initiatives.
• Help maintain messaging consistency across lifecycle and web channels.

Measurement & Optimization

• Build and monitor a comprehensive lifecycle dashboard to track campaign performance.
• Run A/B tests across subject lines, messaging, calls to action (CTAs), and nurture flows to continuously improve results.
• Link lifecycle efforts directly to pipeline and revenue metrics for clear accountability.

Requirements

• 5+ years of experience in lifecycle marketing, email marketing, or marketing automation.
• Strong experience with email marketing platforms, preferably SendGrid.
• Proven ability to build automated nurture flows and lifecycle journeys.
• Experience managing email calendars and campaign planning.
• Deep understanding of segmentation, personalization, and behavioral triggers.
• Experience in B2B SaaS and/or product-led growth environments is preferred.
• Proficiency in CMS platforms (e.g., WordPress), CRM systems (e.g., Salesforce), Google Analytics, and marketing automation tools.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent writing and communication skills, with a self-starter attitude and high sense of ownership.

What We Offer

• Competitive salary range of $70,000 - $100,000, with annual performance bonuses.
• Stock options and 401k match.
• Health, dental, and vision benefits.
• Flexible remote work environment with opportunities for hybrid work in Chicago.
• Supportive team culture focused on growth and innovation.