Lifecycle Marketing Operations Specialist - Remote

About the Role

We are seeking a talented Lifecycle Marketing Operations Specialist to join our dynamic team at Swoon. This is a fantastic opportunity for a marketing professional who is passionate about optimizing customer journeys and enhancing engagement through effective lifecycle marketing strategies. As a Lifecycle Marketing Operations Specialist, you will play a crucial role in driving our marketing initiatives and ensuring that our campaigns resonate with our audience. This position is fully remote, allowing you to work from anywhere in the United States.

What You'll Do

• Develop and implement lifecycle marketing strategies that drive customer engagement and retention.
• Analyze customer data to identify trends and insights that inform marketing decisions.
• Collaborate with cross-functional teams to create targeted email marketing campaigns.
• Utilize marketing automation tools to manage and optimize customer journeys.
• Monitor and report on the performance of lifecycle marketing campaigns, making data-driven recommendations for improvement.

Requirements

• 3+ years of experience in lifecycle marketing or marketing operations.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo).
• Excellent communication and collaboration skills.
• Experience with A/B testing and optimization techniques.

Nice to Have

• Familiarity with CRM systems and customer segmentation strategies.
• Experience in B2B marketing environments.
• Knowledge of email deliverability best practices.

What We Offer

• Competitive salary ranging from $80,000 to $120,000 annually.
• Flexible remote work environment with the ability to work from anywhere in the United States.
• Comprehensive health benefits and wellness programs.
• Opportunities for professional development and growth within the company.
• Collaborative and inclusive company culture.