Talantix.io
Remote Position•12.03.26
AI SCORE 8.5

Lifecycle Marketing Manager - Remote

$90K–$120K/year
RemoteFinTech
Hubspot•Salesforce•Java•Spring Boot•AWS•Data Analysis•Email Marketing•SMS Marketing

About the Role

We are seeking a talented Lifecycle Marketing Manager to join our dynamic team in a fully remote capacity. As a Lifecycle Marketing Manager, you will play a crucial role in shaping our customer engagement strategies and driving retention initiatives. This position offers the opportunity to work in a rapidly growing FinTech startup, where your contributions will directly impact our success.

What You'll Do

  • Develop and execute data-driven lifecycle marketing campaigns to enhance user engagement and retention.
  • Utilize tools like HubSpot and Salesforce to manage customer relationships and optimize marketing efforts.
  • Collaborate with cross-functional teams to design and implement effective marketing strategies across various channels, including email, SMS, and in-app messaging.
  • Analyze campaign performance metrics and provide actionable insights to improve future marketing initiatives.
  • Lead projects that focus on client-facing operations and compliance within the financial services sector.

Requirements

  • 3-5 years of experience in lifecycle marketing or a related field.
  • Proficiency in CRM tools, particularly HubSpot and Salesforce.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Experience in the FinTech industry is highly desirable.
  • Excellent project management skills and the ability to work collaboratively in a remote environment.

Nice to Have

  • Familiarity with Java, Spring Boot, and AWS.
  • Experience in digital marketing and paid media campaigns.
  • Knowledge of securities law and compliance regulations.

What We Offer

  • 100% covered Medical/Dental/Vision benefits.
  • Unlimited PTO and sick days.
  • Paid WeWork usage (optional) for those who prefer a coworking environment.
  • Team off-sites and celebration dinners to foster a strong company culture.
  • Paid maternity/paternity leave for new parents.
  • 401K program to help you save for the future.
  • Flexible hours to support work-life balance.
Why This Job8.5 of 10

This Lifecycle Marketing Manager position offers a unique opportunity to influence customer engagement strategies in a growing FinTech startup. With competitive salary and generous benefits, it's an attractive role for marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in utilizing Hubspot and Salesforce for creating and managing customer journeys, with a strong understanding of data analytics to measure engagement and retention metrics.

→

Self-motivated and organized, capable of managing multiple campaigns simultaneously in a fully remote setting, while adapting strategies based on performance data and customer feedback.

→

Experience in leveraging Java and Spring Boot for marketing automation tools, with a growth mindset focused on continuous improvement and staying updated with the latest marketing technologies.

Learning Resources

→HubSpot Academy: Email Marketing Certificationcourse
→Salesforce Marketing Cloud Documentationguide
→Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Knowcourse

Career Path

Lifecycle Marketing Manager(Now)→Senior Lifecycle Marketing Manager(1-2 years)→Director of Marketing(3-5 years)

Market Overview

Market Size 2024
$12.5B
Annual Growth
16.8%
AI Adoption in Marketing
67%
Investment in Marketing Tech
+25%
Labour Demand for Marketing Managers
+20%
Avg Salary for Lifecycle Marketing Manager
$95K

Skills & Requirements

Required
HubspotSalesforceJava
Growing in Demand
Marketing Automation (Pardot, Marketo)Data Visualization (Tableau, Power BI)SEO/SEM Strategies
Declining
Traditional Email Campaigns (non-automated)Basic HTML/CSS for Email Design

Domain Trends

Rise of AI-Powered Marketing Tools
Over 67% of marketing professionals are adopting AI tools to enhance targeting and personalization, leading to increased customer engagement.
Shift to Omnichannel Marketing
80% of consumers expect a seamless experience across channels, pushing companies to integrate SMS and Email marketing strategies effectively.
Increased Focus on Data Privacy
With 75% of consumers concerned about data privacy, marketers are investing more in compliant data practices, impacting how lifecycle campaigns are structured.

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