Lead Digital Marketing Specialist - Remote

About the Role

We are seeking a Lead Digital Marketing Specialist - Remote to join our dynamic team. In this pivotal role, you will lead and scale global digital marketing operations that drive data-driven growth and operational excellence. As a key member of a strategic, collaborative team, you will focus on optimizing marketing automation platforms and enhancing customer engagement across various channels. Your expertise will be crucial in delivering innovative marketing strategies that support the company's growth objectives.

What You'll Do

• Own and optimize marketing automation platforms, including Pardot and Salesforce.
• Ensure seamless connectivity of marketing technologies for a unified customer view.
• Design and improve standardized marketing workflows for scalable campaigns.
• Manage the end-to-end lead lifecycle from capture to nurturing.
• Establish data governance standards for high data quality and compliance.
• Build and maintain dashboards to measure campaign performance and ROI.
• Provide support for multi-channel marketing campaigns.
• Act as a liaison between marketing, sales, and IT to align processes.

Requirements

• At least 5+ years of experience in marketing operations or digital marketing.
• Master’s degree in Marketing, Business, Data, or a related field.
• Strong expertise in marketing automation platforms, especially Salesforce.
• Solid understanding of lead management and data governance.
• Experience in building dashboards and converting data into insights.
• Ability to manage cross-functional initiatives and communicate with stakeholders.
• Strong analytical and problem-solving skills.
• Experience in a global, matrixed organization.

Nice to Have

• Experience with AI tools in marketing processes.
• Familiarity with GDPR compliance.
• Knowledge of customer care strategies.

What We Offer

• A strategic role with a global impact in a growing business.
• Opportunities to shape and scale marketing operations at the enterprise level.
• Exposure to diverse markets and technologies.
• Learning and development opportunities for professional growth.
• An inclusive culture that values diverse perspectives.
• Partially remote working model.
• Competitive annual salary.