Lead Brand Designer - AI Platform for Wealth Management

About the Role

We are seeking a Lead Brand Designer to join our team at Altruist, where you will play a pivotal role in shaping the visual identity of our AI platform, Hazel. As a Lead Brand Designer, you will lead the visual evolution of Hazel, ensuring it resonates with financial advisors across the nation. This Lead Brand Designer remote position offers an exciting opportunity to influence how our AI product is perceived and experienced.

What You'll Do

• Lead the visual design and ongoing evolution of the Hazel brand.
• Define and expand Hazel’s design language across product marketing, launches, web, campaigns, and in-product brand moments.
• Partner closely with Product Design to influence UX direction and ensure cohesive brand expression.
• Collaborate with motion designers and illustrators to create immersive, forward-looking experiences.
• Translate complex AI capabilities into clear, elegant visual storytelling.
• Explore and responsibly integrate emerging tools and technologies into the creative workflow.
• Contribute to early-stage concepting for new Hazel initiatives and product expansions.
• Uphold and elevate craft standards across every touchpoint.

Requirements

• 6–8+ years of brand design experience, ideally including product-adjacent work.
• A portfolio that demonstrates exceptional craft, strong systems thinking, and modern sensibility.
• Experience shaping or evolving a product-focused brand.
• Fluency in Figma and Adobe Creative Suite; bonus points for motion literacy.
• Strong understanding of current visual trends, digital culture, and AI-driven creative tools.
• Ability to think conceptually and execute with precision.
• Comfort operating in fast-moving, ambiguous environments.
• Strong collaboration skills and the confidence to influence cross-functional partners.

Nice to Have

• Experience with AI-driven design tools.
• Knowledge of financial services or wealth management industry.
• Familiarity with user experience design principles.

What We Offer

• A hybrid work schedule for most positions to promote strong, in-person collaboration.
• Stunning, amenity-filled office spaces in San Francisco, CA.
• Competitive pay and equity for eligible positions.
• Premium healthcare, dental, and vision insurance plans.
• 401k savings plan with a 4% match and immediate vesting.
• 16 week paid parental leave.
• Professional growth and development opportunities.
• Company perks program including discounts on various services.
• One month work from anywhere policy.

This Lead Brand Designer remote role is a unique opportunity to contribute to the future of financial advice through innovative design. If you are passionate about creating a cohesive and premium visual identity for AI products, we encourage you to apply!