Lead Brand & Creative Designer - AI-Driven Energy Solutions

About the Role

We are seeking a Lead Brand & Creative Designer remote to help define and build a brand that stands out in a category that is often predictable. This role exists to shape the visual and creative expression of our company — turning strategy into bold, memorable work that resonates deeply with the people we serve.

What You'll Do

• Define a generational brand language: Translate our strategy and positioning into a distinctive creative system — visual identity, motion, storytelling, and campaigns — that make the brand instantly recognizable and culturally relevant.
• Create work that people remember: Deliver standout creative across launches, campaigns, web, and product moments that capture attention and build emotional connection with specific audiences and communities.
• Build an AI-first creative practice: Use modern AI tools and workflows to accelerate concepting, iteration, and production — pushing the boundaries of what a small, high-impact creative team can produce.
• Partner closely with Brand, Product, and Growth: Collaborate with leadership and cross-functional teams to ensure creative work directly supports business outcomes — from brand awareness to product adoption.
• Raise the creative bar across the company: Establish strong creative standards, influence taste and craft, and help the organization consistently produce work that feels bold, coherent, and world-class.

Requirements

• Must-Haves:
• In-house experience shaping or evolving a strong brand: You have played a key role in building a brand identity, campaign platform, or creative system that meaningfully influenced how a company is perceived.
• AI-first creative mindset: Practical pro-active experience in bringing new AI-driven tools into the business with a proven track record that accelerates concepting, design, storytelling, or production.
• Portfolio demonstrating exceptional creative craft: Evidence of bold, memorable work across brand, campaigns, and digital experiences that shows originality and a strong creative point of view.
• Deep audience understanding: Work is proven to be targeted at specific audiences and cohorts, with the correct channel mix that has meaningfully improved core brand metrics, such as share of voice.
• Experience working in fast-moving environments: Background in startups, scale-ups, or high-growth teams where you have shipped work quickly while maintaining a high bar for quality - always being hands-on, co-creating briefs, challenging the status quo and taking risks.
• First-principles thinker: Comfortable questioning assumptions, reframing briefs, and inventing new approaches rather than defaulting to conventional brand playbooks.
• Really Desirable:
• Framer experience: Ability to design and ship high-quality web experiences directly in Framer - with, of course, AI accelerated development.
• Analytics and tracking: Ability to integrate work into tracking systems, such as Google Analytics and/or equivalent.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work remotely and flexibly.
• Work in a fast-paced, innovative environment.
• Be part of a mission-driven company focused on transforming the energy market.
• Collaborate with a talented team of professionals.

We welcome applications from people of all backgrounds, experiences, and identities, including those that are traditionally underrepresented in the tech and energy sectors. If you’re excited about this role but not sure you meet every requirement, we’d still love to hear from you. Your unique perspective could be exactly what we’re looking for.