Talantix.io
CSC Generation•06.03.26
AI SCORE 8.5

Integrated Brand Marketing Manager - Retail & Services (Remote)

$90K–$120K/year
RemoteRetail & Services
Integrated Marketing•Brand Strategy•Omnichannel Marketing•Digital Marketing•Customer Engagement•Performance Insights

About the Role

We are seeking an experienced Integrated Brand Marketing Manager to join our team in a fully remote capacity. As the Integrated Brand Marketing Manager - Retail & Services, you will develop and execute integrated marketing strategies that enhance Sur La Table's in-store experiences and service-led offerings. This role is pivotal in shaping customer-led strategies that connect store experiences and services to brand equity and engagement.

What You'll Do

  • Develop integrated marketing strategies for retail programs and customer services aligned with enterprise goals.
  • Translate customer behavior and store insights into focused strategies that drive traffic, engagement, and conversion.
  • Create integrated briefs for Retail & Services initiatives, ensuring alignment with broader brand priorities.
  • Collaborate with cross-functional teams including Creative, Social, PR, and Digital to ensure cohesive messaging and execution.
  • Support quarterly and seasonal GTM planning with a focus on Retail & Services.
  • Track performance of initiatives and optimize future planning based on insights.
  • Serve as the primary marketing partner to Retail, Store Operations, and Services teams.
  • Ensure storytelling integrates seamlessly across digital, social, email, and in-store experiences.

Requirements

  • 5-8 years of experience in integrated marketing or brand marketing roles.
  • Demonstrated ability to develop customer-led marketing strategies that connect brand storytelling to commercial outcomes.
  • Strong experience in creating integrated briefs that guide creative execution.
  • Proven ability to collaborate across various teams in a matrixed environment.
  • Solid understanding of omnichannel marketing strategies.
  • Experience in supporting seasonal or quarterly GTM planning.
  • Strong strategic thinking and communication skills.
  • Analytical mindset with experience in using performance insights for optimization.

Nice to Have

  • Experience in retail, services, hospitality, or consumer brands.
  • Familiarity with AI tools and their application in marketing.
  • Experience in mentorship or leadership roles.

What We Offer

  • Competitive salary and benefits package including paid time off and 401(k) matching.
  • Executive access to brand CEOs and senior leadership for mentorship.
  • Hands-on experience with advanced AI tools in marketing.
  • Accelerated career path for high performers.
  • Employee discounts at our portfolio companies.
Why This Job8.5 of 10

This role offers a unique opportunity to lead integrated marketing strategies in a remote setting, with a focus on brand storytelling and customer engagement. CSC Generation provides a supportive environment for career growth.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in using digital marketing tools like Google Analytics and HubSpot to derive performance insights and optimize omnichannel marketing strategies.

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Ability to adapt brand strategies for remote engagement, demonstrating strong self-motivation and discipline while managing multiple projects in a virtual environment.

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Extensive experience (5+ years) in developing integrated marketing campaigns that connect retail experiences with digital touchpoints, focusing on customer engagement and brand equity.

Learning Resources

→Integrated Marketing Strategy: How to Build a Successful Campaigncourse
→The Ultimate Guide to Omnichannel Marketingarticle
→Digital Marketing Fundamentalscourse

Career Path

Integrated Brand Marketing Manager - Retail & Services(Now)→Director of Brand Marketing(2-4 years)→Chief Marketing Officer (CMO)(5-7 years)

Market Overview

Market Size 2024
$12.5B
Annual Growth
15.2%
AI Adoption in Marketing
60%
Investment in Digital Marketing
+35%
Labour Demand for Marketing Roles
+20%
Avg Salary for Senior Integrated Marketing Managers
$120K

Skills & Requirements

Required
Integrated MarketingBrand StrategyOmnichannel Marketing
Growing in Demand
Data Analytics for MarketingContent Marketing StrategyCustomer Experience Management (CXM)
Declining
Traditional Print AdvertisingEmail Marketing Automation (Basic Level)

Domain Trends

Rise of AI-Driven Marketing
By 2025, 70% of marketing organizations will rely on AI for customer insights and personalized marketing strategies, enhancing engagement and conversion rates.
Shift to Omnichannel Strategies
Over 80% of consumers expect a seamless experience across channels, prompting brands to invest more in integrated marketing approaches, which is expected to grow by 25% annually.
Increased Focus on Customer Engagement Metrics
Companies are increasingly prioritizing performance insights, with 65% of marketers stating that engagement metrics are their primary measure of success in campaigns.

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