Head of SEO - Content-Driven Global Role

About the Role

Odds Scanner is seeking a Head of SEO (Content-Driven, Global) to lead our ambitious efforts in organic growth and SERP domination across our content-driven portfolio in the sports, casino, and betting sectors. This Head of SEO remote position involves overseeing a global team of over 80 SEOs and setting the strategic direction for the OS Media business unit. You will be responsible for achieving growth targets, managing budgets, and ensuring the profitability of the unit while building a hybrid SEO function that integrates cutting-edge content systems, technical excellence, and sophisticated link acquisition strategies.

What You'll Do

• Define and execute a global SEO strategy focused on SERP domination across targeted markets and keyword clusters.
• Develop market-level roadmaps prioritizing high-ROI keyword opportunities.
• Establish a scalable experimentation framework for content and SERP feature testing.
• Lead and mentor SEO, content, and technical teams across multiple markets.
• Integrate AI/LLM-assisted systems into content production and quality control.
• Oversee technical SEO architecture, crawling, indexing, and site performance.
• Manage the SEO tool stack and analytics infrastructure (GA4, Looker, Semrush, Ahrefs, etc.).
• Design and manage a diversified link acquisition strategy, evaluating and balancing channels for ROI and compliance risk.

Requirements

• 7+ years of SEO experience, focusing on content-led, affiliate, lead generation, and/or multi-site businesses (iGaming experience preferred).
• Proven success in achieving SERP domination and large-scale organic growth.
• Strong understanding of technical SEO, content SEO, Product-Led SEO, and link acquisition.
• Experience leading senior managers and distributed teams.
• Hands-on experience with AI/LLM content workflows and SEO automation.
• P&L ownership or channel-level budget management.
• Data-driven mindset with advanced analytical skills.
• Excellent communication and leadership skills.

Nice to Have

• Fluent English required; additional languages are a plus (Portuguese, Spanish, French, Italian preferred).

What We Offer

• Highly competitive salary + performance bonuses based on unit performance.
• 40 days of holiday time, allowing you to take only the bank holidays you want.
• Hybrid and flexible working hours, based in our Malta office.
• Private Health Insurance.
• Gym membership or sports allowance.
• Relocation package available if needed.

This Head of SEO remote role offers an exciting opportunity to shape the future of our SEO strategy and drive significant growth in a competitive market.