Head of Marketing - Remote Position

About the Role

We are seeking a dynamic and results-driven Head of Marketing - Remote to join our innovative team at FlowFuse. As the Head of Marketing, you will play a pivotal role in driving growth across local and EMEA markets through advanced sales strategies and customer engagement. This position is not just strategic; it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption.

What You'll Do

• Own the end-to-end marketing strategy with a strong focus on execution and measurable outcomes.
• Translate company and revenue goals into clear marketing plans, campaigns, and initiatives.
• Ensure marketing efforts are tightly aligned with Sales, Product, and GTM priorities.
• Define, track, and report on core marketing KPIs.
• Use data to prioritize initiatives, adjust campaigns, and improve overall marketing effectiveness.
• Oversee content-driven marketing efforts, including blogs, case studies, product narratives, and thought leadership.
• Plan and execute industry events, conferences, webinars, and partnerships that support pipeline and brand credibility.
• Act as a key partner to Sales on enablement, campaign alignment, and feedback loops.
• Collaborate with Product on launches, messaging, and market insights.
• Feed structured learnings back into Leadership to inform GTM and company strategy.

Requirements

• Proven experience leading marketing in a B2B SaaS or technology startup environment.
• Strong KPIs orientation and ability to drive measurable impact on funnel and revenue metrics.
• Demonstrated success with content-based marketing, GTM campaigns, and event execution.
• Experience managing a small team with a focus on execution, mentorship, and performance.
• Excellent communication skills, with the ability to influence cross-functional partners.
• Comfortable iterating rapidly and adjusting tactics based on data and real-time feedback.

Nice to Have

• Experience with digital marketing tools and analytics platforms.
• Familiarity with SEO and SEM strategies.
• Knowledge of the industrial automation and IoT sectors.

What We Offer

• Opportunity to lead marketing in a growing company.
• Collaborative work environment.
• Ability to influence company growth and strategy.
• Flexible working hours and remote work options.