About the Role

We’re hiring a hands-on, player-manager Head of Marketing to build our marketing function from the ground up. This Head of Marketing remote position offers a rare opportunity to shape the brand and market presence of Yomali and its five portfolio companies at a pivotal stage of growth. You’ll own the full marketing lifecycle — from storytelling and content to demand generation, sales collateral, and employer branding.

Your work will directly influence customer acquisition, M&A opportunities, and talent attraction. This is not a “keep the lights on” role. You’ll have the autonomy to test bold ideas, build what doesn’t exist yet, and create a scalable marketing engine — while hiring and leading a small team as the function grows.

What You'll Do

  • Own end-to-end marketing strategy and execution
  • Build and lead a small marketing team (content, social, field marketing)
  • Partner closely with Sales, M&A, and Talent to align messaging and materials
  • Design and execute creative, data-driven campaigns
  • Track performance, report ROI, and continuously optimize

Requirements

  • Proven track record of taking a company from low visibility to measurable growth
  • Experience in early-stage or scale-up environments (roughly 50–200 employees)
  • Full-cycle B2B marketing (brand, content, digital, demand generation)
  • Strong understanding of how marketing supports revenue, M&A, and hiring
  • True player-manager: equally comfortable building and executing
  • Experience hiring, coaching, and scaling a small team

Nice to Have

  • Experience in SaaS, Fintech, eCommerce, or other high-growth sectors

What We Offer

  • Opportunity to work remotely
  • A resourceful, high-achieving, diverse, and fun team
  • Being part of a fast-growing company
  • Health insurance
  • Attractive PTO scheme

Join us as the Head of Marketing remote and make a direct impact on revenue growth, M&A success, and talent attraction. You will have a genuine blank canvas across multiple businesses and the opportunity to build something meaningful and visible within your first year. Proudly rated 4.42/5 overall satisfaction, reflecting a strong and continuously improving employee experience.

Why This Job8.5 of 10

This Head of Marketing role at Yomali offers a unique opportunity to shape the brand and lead a team in a fully remote setting. With competitive compensation and a focus on growth, it's an attractive position for marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proven expertise in B2B marketing strategies with hands-on experience using tools like HubSpot and Marketo to drive demand generation and manage campaigns effectively.

Self-motivated and adaptable individual who thrives in a remote work environment, capable of leading a diverse team while maintaining clear communication and collaboration across different time zones.

Strategic thinker with a strong background in content strategy, capable of crafting compelling narratives that resonate with target audiences while leveraging data analytics to optimize marketing efforts.

Learning Resources

B2B Marketing Strategy Guideguide

Career Path

Head of Marketing - Remote Opportunity(Now)Chief Marketing Officer (CMO)(2-4 years)Vice President of Marketing(4-6 years)

Market Overview

Market Size 2024
$29.3B
Annual Growth
12.5%
AI Adoption in Marketing
78%
Investment in Digital Marketing
+60%
Labour Demand for B2B Marketers
+23%
Avg Salary for Head of Marketing
$150K

Skills & Requirements

Required
B2B MarketingContent StrategyDigital Marketing
Growing in Demand
Marketing AutomationData AnalyticsSEO/SEM
Declining
Traditional Print MarketingCold Calling

Domain Trends

Increased Use of AI for Personalization
78% of B2B marketers are using AI to enhance personalization in campaigns, leading to a 25% increase in engagement rates.
Shift Towards Account-Based Marketing (ABM)
Companies focusing on ABM strategies have seen a 30% increase in ROI compared to traditional marketing methods, with 70% of B2B marketers adopting ABM.
Rise of Video Content in B2B Marketing
Video content is projected to account for 82% of all consumer internet traffic by 2025, with B2B companies leveraging video for 70% of their content marketing strategies.

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