Talantix.io
KernelDAO•13.02.26
AI SCORE 8.5

Growth Marketing Lead - Web3 & DeFi

$48K–$60K/year
RemoteWeb3 & DeFi
Token Marketing•DeFi Marketing•Growth Strategy•Performance Marketing•Community Management•Data Analysis

About the Role

We are seeking a talented Growth Marketing Lead to join our team at KernelDAO. In this role, you will be instrumental in shaping the next wave of growth and Total Value Locked (TVL) expansion for our innovative platform. As a Growth Marketing Lead remote professional, you will work closely with our ambitious team to redefine the restaking and decentralized finance landscape.

What You'll Do

  • Develop and execute comprehensive growth marketing strategies to drive TVL and user acquisition.
  • Leverage your expertise in tokenomics and DeFi marketing to enhance our outreach and engagement.
  • Manage relationships with key opinion leaders (KOLs) and alpha communities to amplify our marketing efforts.
  • Analyze performance marketing metrics and optimize campaigns for maximum impact.
  • Collaborate with cross-functional teams to align marketing initiatives with product development and community engagement.

Requirements

  • 3-5+ years of experience in token marketing, DeFi marketing, or Web3 growth roles.
  • Deep understanding of tokenomics, staking, and validator incentives.
  • Proven track record in driving TVL growth and managing crypto acquisition funnels.
  • Strong analytical mindset with the ability to make data-driven decisions.
  • Excellent storytelling and communication skills, with experience in project management.

Nice to Have

  • Previous experience in a token marketing role at a top-tier DeFi or LRT project.
  • Familiarity with restaking, liquid staking, and validator coordination.
  • Experience leading growth experiments with high capital efficiency.

What We Offer

  • Competitive salary with performance-based bonuses.
  • $KERNEL token incentives to align your success with our growth.
  • Flexible, async-friendly remote culture that promotes work-life balance.
  • Opportunity to define the token growth strategy of a protocol at the forefront of the restaking movement.
  • Be part of an ambitious and experienced team pushing the boundaries of staking innovation.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

Join KernelDAO as a Growth Marketing Lead and drive the future of decentralized finance. Enjoy competitive salary, token incentives, and a flexible remote culture.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in DeFi protocols and tokenomics, with hands-on experience in launching and promoting token sales, ideally having worked with platforms like Ethereum and Binance Smart Chain.

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Strong analytical mindset with a track record of utilizing data-driven decision-making tools such as Google Analytics and Tableau to measure campaign performance and optimize growth strategies.

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Demonstrated ability to build and engage communities in the Web3 space, leveraging social media platforms like Discord and Telegram, while maintaining a deep understanding of community dynamics and user engagement metrics.

Learning Resources

→Tokenomics 101: How to Create a Token Economycourse
→The Ultimate Guide to DeFi Marketingarticle
→Growth Marketing for Web3 Projectscourse

Career Path

Growth Marketing Lead - Web3 & DeFi(Now)→Head of Growth Marketing(1-2 years)→Chief Marketing Officer (CMO)(3-5 years)

Market Overview

Market Size 2024
$4.5B
Annual Growth
35.2%
AI Adoption in Marketing
60%
Investment in DeFi Projects
+150%
Labour Demand for Growth Marketing in Web3
+45%
Avg Salary for Growth Marketing Lead
$120K

Skills & Requirements

Required
Token MarketingDeFi MarketingGrowth Strategy
Growing in Demand
Blockchain AnalyticsSEO for DeFi PlatformsSocial Media Strategy for Crypto
Declining
Traditional SEO TechniquesEmail Marketing without Automation

Domain Trends

Increased Community Engagement
Communities around DeFi projects are growing, with 75% of successful projects attributing their growth to active community management.
Shift Towards Decentralized Marketing
Decentralized marketing approaches are gaining traction, with 80% of marketers in Web3 believing that traditional methods are becoming less effective.
Data-Driven Decision Making
Over 70% of DeFi marketers are leveraging data analytics to refine their strategies, leading to a 50% increase in campaign effectiveness.

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