Go-to-Market Lead - Miro Engage (Remote)

About the Role

We are seeking a talented Go-to-Market Lead to join Miro Engage in a fully remote capacity. As the Go-to-Market Lead, you will own and drive the end-to-end GTM strategy and execution for Miro Workshops. This role is pivotal in selling directly, coordinating cross-functional delivery, and transforming momentum into revenue. Your primary focus will be on achieving Annual Recurring Revenue (ARR) as the north star.

What You'll Do

• Sell & prove the motion: Conduct discovery sessions, demos, pilots, and closes with lighthouse accounts; co-sell with Account Executives (AEs) and New Product Initiatives (NPIs); create early reference wins.
• Own the GTM plan & execution: Develop the launch and growth plan, including targets, plays, assets, and enablement; run weekly cadences, and unblock cross-functional delivery.
• Partner with Product: Provide clear market signals, prioritize GTM-critical gaps, and align roadmap sequencing with revenue impact.
• Collaborate with Product Marketing: Refine positioning, messaging, and market education; ensure consistent pitch and proof points.
• Sales enablement: Deliver the demo storyline, objection handling, competitive angles, proof kits, and customer stories; train NPIs, AEs, and Customer Success Managers (CSMs).
• Pipeline engine: Establish repeatable campaigns and partner motions; instrument lead-to-win funnel; conduct win/loss analysis and Voice of Customer (VOC) loops.
• Metrics & ops: Create dashboards, forecast ARR, and manage weekly "plan vs. actual" with clear corrective actions.

Requirements

• 5–8+ years in B2B SaaS GTM, sales, or business development (active selling experience is a must).
• Entrepreneurial DNA: A builder who thrives in ambiguity, hands-on, and fast-paced environments.
• Strong product understanding with the ability to translate customer problems into clear GTM asks.
• Proven cross-functional leadership experience without direct authority (collaboration with PMM, Product, Sales, Growth, RevOps).
• Bonus: Experience as an ex-founder, familiarity with workshops/facilitation, or selling to professional services buyers.

Nice to Have

• Experience in a fast-growing startup environment.
• Familiarity with AI and enterprise products.
• Experience in global hiring and working across different time zones.

What We Offer

• Competitive salary and equity options.
• Global benefits package including wellbeing benefits, WFH equipment allowance, and annual Learning & Development stipend.
• Supportive and connected work environment with a focus on growth.
• Opportunity to work with a diverse team and make a significant impact.
• Flexible work arrangements and high autonomy.

Company Culture

Miro is a visual workspace for innovation that enables distributed teams to collaborate effectively. We serve over 100 million users and 250,000 companies worldwide. Our mission is to empower teams to create the next big thing, and we value diversity and inclusion in our workforce. Join us in building a better version of ourselves every day!