Freelance Marketing Paid Ads Expert - Remote

About the Role

We are excited to announce an opening for a Freelance Marketing Paid Ads Expert - Remote at The People Group. In this role, you will have the opportunity to work with a leading fractional support business that prides itself on delivering premium quality services. As a Marketing Paid Ads Expert, you will be responsible for developing and executing paid advertising campaigns across various platforms to drive brand awareness, lead generation, and revenue growth. This is a remote position open to candidates based in the UK.

What You'll Do

• Develop and implement paid advertising strategies across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Optimize paid ads campaigns for maximum ROI, ensuring that every dollar spent is effectively contributing to our goals.
• Conduct keyword research and competitor analysis to inform campaign targeting and messaging.
• Create compelling ad copy and engaging visuals that align with brand guidelines and resonate with our target audience.
• Monitor and analyze campaign performance, making data-driven adjustments as needed to improve results.
• Stay up-to-date with industry trends and best practices in paid advertising to ensure our strategies remain competitive.
• Collaborate with internal stakeholders to align paid ads strategies with overall marketing objectives and business goals.
• Execute new ways of working, utilizing the latest software and models disrupting the paid advertising industry.

Requirements

• Proven experience in managing paid advertising campaigns across various platforms.
• Strong analytical skills and proficiency in data analysis tools to interpret campaign performance metrics.
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Familiarity with digital marketing trends and best practices, particularly in paid advertising.

Nice to Have

• Experience with A/B testing and optimization techniques.
• Knowledge of SEO principles and how they integrate with paid advertising strategies.
• Familiarity with graphic design tools to create ad visuals.

What We Offer

• Flexible working hours that allow you to manage your time effectively.
• Opportunity to work with a dynamic team of professionals dedicated to excellence.
• Remote work arrangement, providing you the flexibility to work from anywhere in the UK.
• Competitive pay based on experience, with opportunities for growth.