Field Marketing Specialist - Remote Opportunity at Webflow

About the Role

We are seeking a Field Marketing Specialist to join our dynamic team at Webflow. This remote position offers the opportunity to contribute to our innovative marketing strategies and help drive our field marketing programs globally. As a Field Marketing Specialist, you will play a crucial role in supporting the planning, coordination, and execution of our marketing initiatives across North America.

What You'll Do

• Support the planning, coordination, and execution of Webflow's NAMER field marketing programs, including third-party sponsorships, executive dinners, roadshows, and partner events.
• Help build and maintain program timelines, run-of-show documents, vendor communications, and event logistics from pre-event planning through post-event wrap-up.
• Collaborate closely with the NAMER sales team to ensure strong pre-event outreach, on-site sales presence, and post-event follow-through.
• Monitor and track budgets across NAMER programs, ensuring programs are delivered on or under budget.
• Coordinate with vendors, agencies, and contractors to support event production, swag, shipping, and on-site logistics.
• Track and report on event performance metrics, including attendance, pipeline contribution, and engagement data.
• Work closely with the broader Events and Brand Marketing team to share learnings and align on best practices.
• Contribute to our largest event programs, including our annual user conference, Webflow Conf.

Requirements

• 2-4 years of experience in field marketing, event marketing, or a closely related marketing role.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Hands-on experience supporting or executing field marketing programs.
• Proficiency in Salesforce and Marketo, with the ability to pull reports and track leads.
• Willingness to travel and support 20+ events per year across North America.

Nice to Have

• Experience in a sales-led growth organization.
• Genuine enthusiasm for travel and event marketing.
• Strong attention to detail and ability to work across functions.

What We Offer

• Equity (RSUs) in our growing company.
• Comprehensive medical, dental, and vision plans.
• 12 weeks of paid parental leave for all parents.
• Flexible vacation and paid holidays.
• Access to mental health resources and wellness programs.
• 401(k) with 100% employer match (up to $6,000/year).
• Monthly stipends for work and wellness expenses.
• Annual WIN bonus program for all full-time employees.