About the Role

We are seeking an experienced Event Marketing Manager to join our team at HEN Technologies. This remote position will allow you to lead our event marketing strategy, planning, execution, and performance reporting. As an Event Marketing Manager, you will play a crucial role in enhancing our brand presence and driving engagement through innovative events.

What You'll Do

  • Own and manage HEN’s annual conference and event calendar, ensuring all events align with our strategic goals.
  • Launch and scale HEN’s digital/virtual event program beginning in 2026, adapting to the latest trends in event marketing.
  • Plan and execute logistics for tradeshows, conferences, training, and live demonstrations, ensuring seamless execution.
  • Serve as a brand ambassador at events, engaging with firefighters, customers, and distributor partners to promote our innovative fire suppression solutions.
  • Develop and execute pre-event, on-site, and post-event marketing strategies to drive attendance, engagement, and lead capture.
  • Track event performance, lead generation, pipeline influence, and ROI, providing actionable insights for continuous improvement.
  • Collaborate with cross-functional teams to ensure consistent branding and execution across all marketing channels.
  • Manage event budgets, track spending, and ensure programs meet performance goals while remaining within budget.

Requirements

  • 6+ years of experience in event marketing or event management, with a strong focus on both in-person and digital/virtual events.
  • Proven project management skills, capable of managing multiple programs, timelines, and stakeholders effectively.
  • Experience in building integrated event campaigns across various channels, including email, social media, and paid media.
  • Strong analytical skills with experience in tracking ROI and lead performance metrics.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Experience in B2B, manufacturing, public safety, or fire service-adjacent industries is a plus.

Nice to Have

  • Familiarity with data analytics tools and performance testing methodologies.
  • Experience in brand marketing and resource management.
  • Knowledge of social media marketing strategies and email campaign management.

What We Offer

  • Competitive salary range of $90,000 - $120,000 annually.
  • Flexible remote work environment, allowing you to balance work and personal life.
  • Opportunity to work with a cutting-edge company at the forefront of fire safety technology.
  • Collaborative team culture that values innovation and creativity.
  • Professional development opportunities to enhance your skills and career growth.
Why This Job8.5 of 10

This role offers a unique opportunity to lead event marketing strategies in a cutting-edge tech company. Enjoy a competitive salary and flexible remote work.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in using marketing automation tools like HubSpot or Marketo for lead generation and event management, coupled with strong analytical skills to measure event success through data analytics and KPI tracking.

Self-motivated and results-driven, with the ability to manage multiple projects simultaneously in a remote work environment, demonstrating strong organizational skills and a proactive approach to problem-solving.

Deep understanding of B2B marketing strategies and event marketing trends, with a proven track record of executing successful virtual and in-person events that enhance brand visibility and customer engagement.

Learning Resources

Event Marketing: How to Create a High-Impact Eventarticle

Career Path

Event Marketing Manager - Remote Position(Now)Head of Event Marketing or Marketing Strategy(1-2 years)Director of Marketing or Chief Marketing Officer (CMO)(3-5 years)

Market Overview

Market Size 2024
$10.5B
Annual Growth
12.3%
AI Adoption in Event Marketing
45%
Investment in Event Tech
+35%
Labour Demand for Event Marketing Roles
+20%
Avg Salary for Event Marketing Manager
$95K

Skills & Requirements

Required
Event MarketingProject ManagementDigital Marketing
Growing in Demand
Marketing Automation ToolsContent Marketing StrategySocial Media Analytics
Declining
Traditional Print AdvertisingBasic Email Marketing

Domain Trends

Rise of Virtual and Hybrid Events
Virtual and hybrid events are expected to account for 70% of all events by 2025, driven by the need for wider reach and cost-effectiveness.
Increased Focus on Data-Driven Marketing
70% of marketers are leveraging data analytics to optimize their event strategies, leading to more targeted and effective campaigns.
Integration of AI in Event Planning
45% of event marketers are using AI tools for attendee engagement and personalization, significantly enhancing the attendee experience.

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