Director of Retail & Shopper Marketing - Remote

About the Role

We are seeking a talented and experienced Director of Retail & Shopper Marketing - Remote to lead our marketing initiatives in the retail sector. In this role, you will be responsible for developing and executing innovative marketing strategies that drive customer engagement and enhance brand loyalty. You will work closely with cross-functional teams to ensure alignment and achieve business objectives.

What You'll Do

• Lead the development of comprehensive retail and shopper marketing strategies that align with company goals.
• Manage and optimize marketing budgets to maximize ROI and drive performance.
• Collaborate with product, sales, and finance teams to ensure effective execution of marketing plans.
• Analyze consumer insights and market trends to inform strategic decisions and identify growth opportunities.
• Oversee the production of engaging content, including UGC video production and promotional materials.
• Implement loyalty strategies that enhance customer experience and retention.
• Utilize data analysis to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and collaboration.

Requirements

• Minimum of 8 years of experience in retail marketing or a related field.
• Proven track record of leading successful marketing campaigns and driving measurable results.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Experience with budget management and financial planning.
• Familiarity with performance marketing and digital marketing strategies.
• Ability to thrive in a fast-paced, remote work environment.

Nice to Have

• Experience in Web3 or crypto marketing.
• Knowledge of retail media and field marketing.
• Background in project management and proposal writing.

What We Offer

• Competitive salary and equity packages.
• Comprehensive benefits for well-being and growth.
• Generous PTO and wellness support.
• Free Grüns subscriptions for employees.
• Strong benefits coverage for employees and their families.