Director of Brand Strategy - Remote Position

About the Role

We are seeking a Director of Brand Strategy to join our team in a remote capacity. This role requires you to work during Eastern Standard Time hours. As the Director of Brand Strategy, you will lead the charge in scaling our brand’s reach and impact across various platforms. If you have a proven track record of growing brands through strategic content, we want to hear from you!

What You'll Do

• Partner with the CEO to refine and execute a cohesive brand and content strategy.
• Translate company goals into content initiatives that grow audience and brand equity.
• Develop and maintain creative vision decks, brand guidelines, and campaign plans.
• Manage and mentor in-house and freelance creatives (video, design, copy, and social).
• Own and maintain a consistent publishing calendar across YouTube, Instagram, TikTok, and more.
• Analyze platform insights and content metrics to inform creative direction.
• Continuously test new formats and platforms to stay ahead of the curve.

Requirements

• 3+ years in a senior-level creative or brand role (Director of Brand, Creative Director, Head of Content, etc.).
• Proven experience leading content and brand strategy for digital-first brands or creators.
• Demonstrated success scaling Instagram and YouTube to 100K+ and 10K+ respectively.
• Deep understanding of digital platforms, trends, and formats (YT, IG, TikTok, LinkedIn, Podcasts).
• Experience directing and reviewing multi-format assets: video, design, copy, motion, etc.

Nice to Have

• Background in performance marketing or social storytelling.
• Strong analytics mindset—comfortable with platforms like YouTube Studio, IG Insights, etc.
• Experience managing external agencies or freelancers.

What We Offer

• Competitive salary ranging from $75,000 to $95,000 based on experience.
• Remote work flexibility, allowing you to work from anywhere in the United States.
• A chance to lead a creative team and make a significant impact on brand strategy.
• Opportunities for professional development and growth within the company.
• A collaborative and innovative work environment.