Director of B2B & Corporate Marketing - Remote

About the Role

We are looking for a Director of B2B & Corporate Marketing - Remote to join LendKey, a mission-driven organization that provides a comprehensive digital platform for private student loans, student loan refinancing, and home improvement loans. In this role, you will lead all marketing efforts aimed at acquiring and expanding partnerships with credit unions and banks, driving B2B demand generation and pipeline growth.

What You'll Do

• Drive B2B demand generation and pipeline growth through innovative marketing strategies.
• Build a metrics-driven marketing engine to measure and optimize performance.
• Own corporate brand and market positioning, ensuring alignment with business objectives.
• Lead public relations, thought leadership, and industry presence initiatives.
• Enable sales and revenue teams with compelling content and marketing collateral.
• Lead and develop a high-performing marketing team, fostering a culture of collaboration and excellence.
• Collaborate closely with Sales and Account Management to align marketing efforts with revenue growth.
• Establish clear priorities and accountability within the marketing team.
• Manage external agency partners as needed to enhance marketing effectiveness.

Requirements

• 8+ years of B2B marketing experience within financial services or fintech.
• Proven success in building demand generation programs that drive measurable results.
• Strong analytical mindset with experience in measuring marketing performance and ROI.
• Experience leading brand positioning and public relations initiatives.
• Ability to translate complex financial products into clear and compelling messaging.
• Experience managing and developing marketing teams.
• Strong communication skills and executive presence to effectively engage stakeholders.
• Experience managing agencies and marketing technology partners to enhance marketing capabilities.

Nice to Have

• Experience with digital marketing tools and platforms.
• Knowledge of the latest trends in fintech and financial services marketing.
• Strong network within the financial services industry.

What We Offer

• Competitive compensation and strong benefits package.
• Flexible work environment that promotes work-life balance.
• Opportunity to play a key role in shaping LendKey's market presence.
• Work closely with executive leadership to drive strategic initiatives.
• Help expand access to modern lending solutions for borrowers.