Digital Growth & Performance Marketing Manager - Remote Opportunity

About the Role

We are seeking a Digital Growth & Performance Marketing Manager to join our team remotely. This role is pivotal in accelerating brand growth across digital channels through strategic storytelling and data-driven decision-making. As a leader in digital marketing, you will build a high-performance marketing ecosystem that blends creativity with analytics, ensuring that all digital touchpoints deliver consistent, measurable outcomes at scale.

What You'll Do

• Lead strategy and execution of paid social and digital lead generation across platforms like Meta.
• Optimize campaigns to achieve cost per appointment and revenue targets.
• Own full-funnel performance from click to booked appointment, enhancing conversion rates through structured experimentation.
• Develop segmentation and nurture strategies within CRM and database marketing.
• Translate campaign performance into actionable growth insights, building dashboards to track KPIs.
• Test new creative formats, AI tools, and automation workflows to identify scalable growth levers.

Requirements

• 6+ years of experience in digital marketing, with at least 3 years in a relevant agency environment.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Deep hands-on experience with Meta paid social campaigns.
• Proven track record of improving conversion rates through A/B testing.
• Strong CRM and database marketing experience.
• Advanced analytical capabilities using GA4 and ad platforms.

Nice to Have

• Experience in direct-to-consumer (DTC) or lead generation business models.
• Familiarity with emerging digital marketing trends and tools.

What We Offer

• Competitive salary range of $135,000-$150,000 based on experience.
• Comprehensive insurance package including medical, dental, vision, and life insurance.
• 401(K) with company match percentage.
• Student loan repayment and tuition reimbursement programs.
• Employee perks discount program.
• PTO, paid holidays, and floating holidays!