MariaDB03.03.26
AI SCORE 8.5

Customer Marketing Manager - Remote

$90K–$120K/year

About the Role

We are seeking a talented Customer Marketing Manager - Remote to join our dynamic team at MariaDB. In this role, you will be responsible for driving customer engagement and advocacy through innovative marketing strategies. As a Customer Marketing Manager - Remote, you will collaborate with cross-functional teams to enhance customer experiences and promote product adoption.

What You'll Do

  • Develop and implement customer marketing strategies that drive engagement and retention.
  • Create compelling content that resonates with our customer base and supports their journey.
  • Manage account-based marketing (ABM) initiatives to target key customers effectively.
  • Utilize marketing automation tools to streamline campaigns and measure success.
  • Collaborate with sales and customer success teams to align marketing efforts with business goals.

Requirements

  • 3+ years of experience in customer marketing or related fields.
  • Strong understanding of B2B SaaS marketing principles and customer engagement strategies.
  • Proficiency in marketing automation platforms and CRM tools.
  • Excellent communication and storytelling skills.
  • Ability to analyze data and derive actionable insights.

Nice to Have

  • Experience with SQL databases like MariaDB or MySQL.
  • Familiarity with legal operations and contract management.
  • Knowledge of lifecycle marketing practices.

What We Offer

  • Impact technology and business models at MariaDB.
  • Collaborate with high-caliber colleagues globally.
  • Competitive compensation package.
  • 25 days paid annual leave plus holidays.
  • Flexible work environment.
Why This Job8.5 of 10

This role offers a unique opportunity to drive customer engagement in a leading B2B SaaS company. Enjoy a flexible work environment and competitive benefits.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Strong proficiency in SQL for analyzing customer data trends to inform targeted marketing campaigns, ensuring data-driven decision-making.

Proven experience with marketing automation tools like HubSpot or Marketo, enabling efficient campaign management and personalized customer engagement in a remote work environment.

A customer-centric mindset with a background in content development that prioritizes creating valuable resources for customers, fostering loyalty and advocacy.

Learning Resources

Marketing Automation: A Beginner's Guideguide

Career Path

Customer Marketing Manager - Remote(Now)Senior Customer Marketing Manager(1-2 years)Director of Customer Marketing(3-5 years)

Market Overview

Market Size 2024
$10.5B
Annual Growth
14.2%
AI Adoption in Marketing Automation
45%
Investment in Marketing Tech
+25%
Labour Demand for Marketing Automation Roles
+30%
Avg Salary for Customer Marketing Manager
$85K

Skills & Requirements

Required
Marketing AutomationContent DevelopmentSQL
Growing in Demand
Data AnalyticsPersonalization StrategiesCustomer Journey Mapping
Declining
Email BlastingBasic HTML/CSS for Email

Domain Trends

Increased Personalization
Over 70% of consumers expect personalized experiences, leading to a rise in demand for skills in customer segmentation and targeted campaigns.
Integration of AI in Campaign Management
AI-driven tools are expected to account for 50% of marketing automation solutions by 2025, enhancing predictive analytics and customer insights.
Omnichannel Marketing Strategies
Companies implementing omnichannel strategies see a 30% increase in customer retention rates, pushing marketers to develop skills across multiple platforms.

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