Customer CRM & Trade Marketing Manager - Remote Opportunity

About the Role

We are seeking a Customer CRM & Trade Marketing Manager to join our dynamic team at Canon. This role offers a unique opportunity to lead customer engagement strategies and marketing initiatives across various channels. As a Customer CRM & Trade Marketing Manager, you will drive sales and enhance brand presence while delivering exceptional customer experiences. This position allows for remote work flexibility, making it an ideal opportunity for those seeking a balance between professional and personal life.

What You'll Do

• Lead the strategy and execution of customer, retail, and channel marketing initiatives across B2C, B2B, and B2P audiences.
• Shape and deliver retail/channel strategies aligned with commercial priorities using data and insights.
• Partner with various teams to execute high-impact retail programs and enhance customer engagement.
• Develop lifecycle, retention, and loyalty strategies for diverse customer segments.
• Manage CRM platforms and ensure strong KPI tracking for acquisition and retention.
• Build and execute the B2B marketing automation roadmap to improve lead management processes.
• Define a unified measurement framework for retail, CRM, and engagement activities.
• Lead and develop a high-performing team while managing agency relationships to ensure quality and performance.

Requirements

• Experience in customer, retail, channel, or CRM/engagement marketing.
• Strong understanding of lifecycle marketing and B2B marketing automation.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• Excellent stakeholder management and cross-functional leadership skills.
• Proven ability to manage multiple strategic programs effectively.

Nice to Have

• Experience in public speaking and project management.
• Strong data literacy and analytical skills.
• CRM and MarTech expertise.

What We Offer

• Competitive salary of up to £68,186 plus a 10% bonus potential.
• Flexible working hours and hybrid work options.
• Minimum of 25 days of personal holiday per year with additional holiday purchase options.
• Access to a generous pension scheme and employee discounts on Canon products.
• A supportive and inclusive work environment with opportunities for professional development.