About the Role

We are seeking a Brand Marketing Lead to join our team at Stripe. This is a fantastic opportunity for a seasoned marketing professional to work remotely while leading high-visibility brand programs that drive awareness and preference for Stripe. As a Brand Marketing Lead remote, you will play a crucial role in shaping the Stripe brand and connecting with audiences globally.

What You'll Do

  • Lead high-visibility brand programs that enhance Stripe's market presence.
  • Translate market and audience insights into unique brand activations or multi-channel campaigns.
  • Manage agencies and media partners, ensuring local relevance and alignment with global strategies.
  • Define success metrics, measure impact, and iterate to maximize outcomes.
  • Inspire and align internal cross-functional stakeholders through effective communication.

Requirements

  • 10+ years of brand or campaign marketing experience.
  • Proven experience managing agencies and significant budgets.
  • Strong communication and influencing skills.
  • Experience at a high-growth tech company, preferably in FinTech or SaaS.
  • Familiarity with marketing measurement approaches and MarTech stacks.

Nice to Have

  • Experience in multi-channel marketing, including paid media and partnerships.
  • Ability to thrive in fast-growing environments and take ownership of projects.
  • Experience with AI tools in marketing.

What We Offer

  • Competitive salary ranging from $191,400 to $287,200 annually.
  • Equity options and company bonuses.
  • 401(k) plan with company matching.
  • Comprehensive medical, dental, and vision benefits.
  • Wellness stipends to support your health and well-being.
Why This Job8.5 of 10

This remote Brand Marketing Lead position at Stripe offers a competitive salary and the chance to shape the brand's global presence. Ideal for experienced marketing professionals!

Salary Range
Required
0/1
Optional
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Bonus
0/1

Who Will Succeed Here

Proficient in data-driven decision-making and analytics tools such as Google Analytics and Tableau to measure campaign effectiveness and optimize brand strategies.

Demonstrates a strong ability to manage and collaborate with multiple stakeholders, including agencies and cross-functional teams, particularly in a remote or hybrid work environment.

Extensive experience in executing integrated brand marketing campaigns across various channels (digital, social media, offline) with a proven track record of enhancing brand visibility and engagement.

Learning Resources

Brand Marketing Strategy: The Ultimate Guidearticle

Career Path

Brand Marketing Lead(Now)Head of Brand Marketing(1-2 years)Chief Marketing Officer (CMO)(3-5 years)

Market Overview

Market Size 2024
$400B
Annual Growth
12.5%
AI Adoption in Marketing
65%
Investment in Digital Marketing
+30%
Labour Demand for Marketing Roles
+18%
Avg Salary for Brand Marketing Lead
$120K

Skills & Requirements

Required
Brand MarketingCampaign ManagementCross-Channel Marketing
Growing in Demand
Digital Marketing StrategyContent MarketingSEO/SEM Optimization
Declining
Traditional Media BuyingPrint Advertising

Domain Trends

Increased Investment in AI Tools
Over 65% of companies are integrating AI into brand marketing strategies to enhance customer targeting and personalization.
Shift Towards Omnichannel Marketing
84% of marketers are focusing on creating seamless experiences across channels, indicating a strong demand for cross-channel marketing expertise.
Rise of Data-Driven Decision Making
78% of marketing leaders are prioritizing analytics and data insights to optimize campaign performance, underscoring the need for strong marketing analytics skills.

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