B2C Product Marketing Manager - Remote

About the Role

We’re looking for a B2C Product Marketing Manager remote to join our dynamic team at Mercuryo. As a leader in the crypto and fintech space, you will play a pivotal role in shaping our marketing strategies and driving user engagement. Your contributions will directly impact our revenue and product adoption, making this a critical position within our organization.

What You'll Do

• Own SEO/GEO as an acquisition and demand channel, focusing on content strategy, topic prioritization, search intent, and optimization across product, blog, and our overall site.
• Design and execute the marketing strategy for our B2C segment, ensuring alignment with business objectives and product roadmaps.
• Build user segments based on data insights and create tactics for acquisition, activation, retention, and reactivation.
• Develop and maintain a marketing calendar that covers launches, seasonal moments, and always-on lifecycle flows.
• Lead email marketing efforts from execution and automation setup to creative, deliverability, and continuous iteration.
• Collaborate with stakeholders to shape campaigns that meet funding requirements and maximize impact.
• Analyze performance across channels, present findings, and recommend next steps based on data.
• Track competitor positioning and market trends to refine our product messaging and identify new opportunities.
• Execute on new feature releases with GTM plans that drive adoption and engagement.

Requirements

• 5+ years in B2C marketing within the crypto or fintech industry, particularly in the US market.
• Proven experience owning SEO/GEO initiatives, including content strategy, keyword and intent research, on-page optimization, and performance tracking.
• Demonstrated success in leading SEO/GEO agencies and translating technical insights into actionable marketing and product decisions.
• Experience with GTM strategies for expanding consumer products into new regions or languages.
• Strong analytical skills and comfort working with product and data teams to uncover insights.
• Excellent copywriting and storytelling abilities across email, social, and in-app surfaces.
• Proficiency with CRM and automation platforms.
• A self-starter attitude with a hands-on execution mentality.

Nice to Have

• Experience with KOLs driving product growth.
• Knowledge of social media across web3 channels: Telegram, Discord, X, etc.

What We Offer

• Competitive market rate salary and performance-based incentives.
• 22 days of annual leave with an additional 6 company days, plus bank holidays.
• Comprehensive health insurance plans.
• Extensive benefits program.
• Flexible work schedule and remote work options.
• Modern offices and co-working spaces across 6 countries.
• Working equipment provided.
• Professional development and training opportunities.
• Opportunity to shape the initiatives you’re working on.
• Diverse and friendly team environment.