B2B Paid Media Marketing Manager - Remote

About the Role

We’re seeking a B2B Paid Media Marketing Manager to lead the strategy and execution of paid media programs for Newsela. This role will be instrumental in determining our B2B paid media strategy and optimizing campaigns across various channels to maximize our impact and investment. As a B2B Paid Media Marketing Manager remote, you will report to the Manager of Demand Marketing and collaborate closely with our Customer and Marketing Operations teams.

What You'll Do

• Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results.
• Optimize campaign performance through A/B testing, audience targeting, and bid strategies.
• Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI.
• Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly.
• Collaborate with content and creative teams to ensure ad creatives align with messaging and campaign objectives.
• Monitor key performance metrics (CPC, CTR, ROAS) and adjust strategies accordingly.
• Report out regularly on paid media campaign effectiveness, providing insights and recommendations based on data analysis.
• Collaborate with data team stakeholders to develop dashboards to track performance.
• Incorporate AI tools and workflows into your work to become more effective and efficient.

Requirements

• 3-5 years of B2B paid media experience in a SaaS environment.
• Proven track record of being one part strategist, one part executor.
• Experience executing and optimizing paid ad campaigns across multiple channels including Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.
• Strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking.
• Extremely data-driven with the ability to analyze data and translate insights into recommended actionable strategies.
• Strong project management and entrepreneurial skills to work independently on complex projects.
• Comfortable with ambiguity and able to move forward in this environment.
• Problem-solving mindset and ability to collaborate with cross-functional teams.

Nice to Have

• Experience with advanced AI tools for marketing optimization.
• Familiarity with additional analytics tools beyond Google Analytics.
• Previous experience in an education technology startup.

What We Offer

• Comprehensive medical benefits with employer contribution to premiums and HSA accounts.
• Monthly tech stipend to support your work-from-home needs.
• Inclusive benefits to support you and your family, including parental leave, fertility support, and adoption assistance.
• 401(k) plan with employer match to help you build long-term financial security.
• Flexible PTO plus 10 company holidays and winter break (Dec 24th - Jan 1st).
• Annual learning and development allowance for professional growth.
• Opportunity to make a difference in the future of education.

All offers of employment are contingent upon the successful completion of a background check as part of our pre-employment process.

About Newsela

Newsela transforms authentic, real-world content into instructional resources for K-12 classrooms. Our platform serves over 3.3 million teachers and 40 million students, personalizing content to meet diverse learning needs and enhance engagement. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.