About the Role

We are seeking a talented SMM Manager to join our dynamic team at Medscale, a digital marketing agency specializing in comprehensive online marketing for medical institutions and cosmetic clinics both in Russia and internationally. As an SMM Manager, you will play a crucial role in enhancing our clients' online presence and engagement through innovative strategies and content creation. This is a fantastic opportunity for someone looking to work remotely and make a significant impact in the digital marketing landscape.

What You'll Do

  • Manage multiple agency projects, ensuring timely delivery and quality standards.
  • Create and align promotion strategies, content plans, and categorization for various projects.
  • Communicate effectively with team members and clients to ensure project success.
  • Conduct audience and competitor analysis to inform marketing strategies.
  • Package project profiles using storytelling techniques, reels, and carousels, leveraging AI tools for enhanced content.
  • Collaborate with design tools such as Canva and Figma to ensure high-quality visuals.
  • Prepare clear briefs for shoots, monitor quality, and adhere to deadlines.
  • Maintain reporting and analytics for project performance, working closely with a targeting specialist on select projects.

Requirements

  • Minimum of 2 years of experience in SMM.
  • Proven track record of growing accounts from scratch.
  • Experience in building an audience of over 10,000 within a year.
  • Demonstrated success with reels reaching over 20,000 views.
  • Experience managing SMM projects for medical institutions and cosmetic clinics.
  • Fluency in Russian and English (B2 level or higher is a plus).
  • Strong understanding of social media promotion fundamentals and the ability to build strategies and forecast results.
  • Proficient skills in working with AI tools and a portfolio of successful case studies.
  • High level of self-organization and time management skills.

Nice to Have

  • Experience with influencer marketing.
  • Knowledge of SEO principles.
  • Familiarity with analytics tools for social media.

What We Offer

  • Remote work with a schedule from 9 AM to 6 PM.
  • Collaboration under the guidance of an account manager and marketer.
  • Competitive salary with bonuses for achieving KPIs.
  • Opportunities for training, skill enhancement, and professional development.
  • Supportive team environment focused on innovation and creativity.
Language Requirements
RussianC1
English(optional)B2
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This SMM Manager role at Medscale offers a unique opportunity to work remotely while driving impactful social media strategies for clients in the medical field. With competitive pay and a focus on professional growth, it's an attractive position for marketing professionals.

Salary Range

About Medscale

Industry
Tech
Location
Remote

Who Will Succeed Here

Proficient in using AI tools for audience analysis and content optimization, with experience in platforms like Hootsuite and Buffer to schedule and analyze social media performance.

Strong ability to create visually compelling content using Canva and Figma, with a keen eye for design that resonates with the medical and cosmetic industries.

Demonstrates a data-driven mindset, leveraging analytics to refine marketing strategies and enhance engagement, with at least 3 years of experience in social media marketing within the healthcare or beauty sectors.

• AI generated

Learning Resources

Social Media Marketing: A Strategic Approachcourse

Career Path

SMM Manager(Now)Senior SMM Manager or Digital Marketing Strategist(1-2 years)Head of Social Media or Marketing Director(3-5 years)

Market Overview

Market Size 2024
$43.3B
Annual Growth
25.4%
AI Adoption in Marketing
72%
Investment in Social Media Tools
+35%
Labour Demand for SMM Roles
+15%
Avg Salary for SMM Manager
$75K
• AI generated

Skills & Requirements

Required
Social Media MarketingContent CreationAudience Analysis
Growing in Demand
Video MarketingSEO OptimizationData Analytics
Declining
Traditional AdvertisingEmail Marketing

Domain Trends

Rise of Video Content
Over 80% of all internet traffic will be video by 2025, prompting SMM managers to focus more on video content strategies.
Integration of AI Tools
72% of marketers are using AI tools to optimize social media campaigns, making it essential for SMM managers to be proficient in AI applications.
Emphasis on User-Generated Content
User-generated content is driving engagement, with brands seeing a 28% increase in engagement rates when utilizing this strategy.

Industry News

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GitHub Blog

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Buffer

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CNCF

Strong growth projected in tech employment. Demand particularly high in AI/ML, cybersecurity, and platform engineering roles globally.

Bureau of Labor Statistics
• Default sources
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