Talantix.io
WaschMal•01.03.26
AI SCORE 8.5

Senior Marketing Manager - B2B Focused Remote Role

$80K–$100K/year
RemoteB2B Marketing
B2B Marketing•SEO•Google Ads•Content Management•Strapi•Conversion Optimization•Automation

About the Role

We are seeking a Senior Marketing Manager to join WaschMal, the largest German network of laundries and textile cleaning services in the B2B sector. This remote Senior Marketing Manager role offers a unique opportunity to build our marketing strategy independently and sustainably, without the constraints of micromanagement or agency reliance. Your primary goal will be to establish a clear market positioning, generate qualified B2B leads, and enhance our visibility across various channels.

What You'll Do

  • Develop a structured and sustainable marketing strategy that aligns with our business objectives.
  • Define market positioning and create a comprehensive marketing plan.
  • Implement and manage our existing SEO strategy using the Strapi CMS.
  • Oversee Google Ads management and develop YouTube advertising campaigns.
  • Launch LinkedIn campaigns and structure a specialized blog to produce B2B content, including case studies, articles, and whitepapers.
  • Optimize conversion rates through strategic adjustments.
  • Create presentations for sales and partners to enhance communication and outreach.
  • Perform basic image optimizations for marketing materials.

Requirements

  • Proven experience of several years in B2B marketing.
  • Ability to create concepts and translate them into clear roadmaps.
  • Structured working style with effective prioritization skills.
  • Calm demeanor under pressure with multiple tasks at hand.
  • Systematic thinking rather than focusing on isolated measures.
  • Self-starter with a passion for automation and sustainable initiatives.
  • Comprehensive understanding of SEO, paid ads, and organic visibility.
  • Familiarity with AI tools to streamline tasks efficiently.

Nice to Have

  • Experience with video advertising and LinkedIn marketing.
  • Knowledge of conversion optimization techniques.
  • Familiarity with Strapi CMS.

What We Offer

  • A collegial, family-like team with a respectful atmosphere.
  • High level of autonomy in your role.
  • No unnecessary reporting bureaucracy.
  • Flexible working hours and the option for remote work.
  • Possibility to work part-time; please indicate your preferred hours and salary in your application.
Why This Job8.5 of 10

This Senior Marketing Manager role at WaschMal offers a unique opportunity to shape B2B marketing strategies in a supportive remote environment. With a focus on autonomy and flexibility, it's perfect for experienced marketers looking to make an impact.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in B2B marketing strategies with a strong understanding of SEO and Google Ads, leveraging tools like SEMrush and Google Analytics to drive lead generation and conversion optimization.

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Self-motivated and results-driven, thriving in a remote work environment with excellent time management skills, allowing for effective independent execution of marketing campaigns without micromanagement.

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Experience in using content management systems like Strapi to create and manage engaging content that resonates with B2B audiences, along with a strong analytical mindset to measure and optimize campaign performance.

Learning Resources

→B2B Marketing Strategy: How to Attract and Retain Customerscourse
→SEO Basics: A Beginner's Guide to SEOguide
→Google Ads for Beginners: A Complete Guidearticle

Career Path

Senior Marketing Manager - B2B Focused Remote Role(Now)→Marketing Director(2-4 years)→Chief Marketing Officer (CMO)(5-7 years)

Market Overview

Market Size 2024
$1.2B
Annual Growth
12.5%
AI Adoption in Marketing
65%
Investment in B2B Marketing Tech
+45%
Labour Demand for B2B Marketers
+20%
Avg Salary for Senior B2B Marketing Managers
$115K

Skills & Requirements

Required
B2B MarketingSEOGoogle Ads
Growing in Demand
Data AnalyticsMarketing Automation Platforms (e.g., HubSpot, Marketo)Social Media Advertising
Declining
Traditional Print AdvertisingEmail List Buying

Domain Trends

Increased Focus on Personalization
B2B companies are investing heavily in personalized marketing strategies, with 80% of marketers reporting that personalization increases customer engagement.
Rise of AI-Driven Marketing Tools
AI tools for predictive analytics and customer insights are being adopted by 65% of B2B marketers, enhancing campaign effectiveness and ROI.
Shift Towards Account-Based Marketing (ABM)
ABM strategies are being utilized by 70% of B2B marketers, leading to a 20% increase in sales opportunities compared to traditional marketing approaches.

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