Senior Manager, Partner Marketing - Remote

About the Role

We are seeking a Senior Manager, Partner Marketing - Remote to lead our partner marketing initiatives. In this role, you will be responsible for developing and executing marketing strategies that drive engagement and growth through our partner ecosystem. You will collaborate with cross-functional teams to enhance our partner programs and ensure alignment with our overall business goals.

What You'll Do

• Develop and implement comprehensive partner marketing strategies that drive demand generation and customer engagement.
• Manage co-marketing initiatives and campaigns with partners to maximize reach and effectiveness.
• Analyze marketing performance metrics and adjust strategies based on data-driven insights.
• Collaborate with sales and product teams to ensure alignment on go-to-market strategies.
• Lead webinars and events to promote partner offerings and engage with potential customers.
• Utilize Salesforce and other CRM tools to track and manage partner relationships and marketing activities.
• Negotiate partnership agreements and manage ongoing partner relationships to ensure mutual success.
• Oversee the creation of marketing materials and content that support partner initiatives.

Requirements

• 5+ years of experience in partner marketing or related field, with a focus on B2B SaaS.
• Strong understanding of demand generation, marketing analytics, and campaign management.
• Proficient in using CRM software, particularly Salesforce, for managing partner relationships.
• Excellent communication and negotiation skills, with the ability to work collaboratively across teams.
• Experience in developing go-to-market strategies and executing successful marketing campaigns.
• Ability to analyze data and derive actionable insights to improve marketing performance.
• Proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.

Nice to Have

• Experience in cybersecurity or related industries.
• Familiarity with marketing automation tools.
• Knowledge of event planning and execution.

What We Offer

• Competitive salary range of $120,000 - $150,000 annually.
• Comprehensive benefits including medical, dental, vision, and life insurance.
• Paid parental leave and a 401(k) plan.
• 15 days of PTO for the first year of completed employment.
• Eligible for up to 12 holidays annually.
• Annual corporate bonus based on performance.
• Flexible remote work environment with opportunities for professional growth.