Senior Growth Manager - Paid Search for Crypto Industry

About the Role

Are you an ambitious hands-on Paid Search specialist? Then we have an excellent opportunity for you! At Crypto.com, we are committed to accelerating the adoption of cryptocurrency, with a relentless focus on innovation and growth through product development and client acquisition. We are a trusted industry leader in regulatory compliance, security, and privacy. We advertise globally and on a variety of products, from crypto trading to stocks, sports, and prediction markets. We are looking for an outstanding talent in Paid Search and App Marketing to build and optimize our Search accounts globally. As a Senior Growth Manager, you will be at the forefront of driving our paid search strategies and campaigns.

What You'll Do

• Manage paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
• Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment.
• Craft and implement cutting-edge paid search strategies and operational models at scale, launching new product lines through research and implementation.
• Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
• Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
• Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
• Optimize creative assets and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
• Stay ahead of industry trends, search engine updates, and evolving financial user behavior to ensure campaigns remain competitive and highly effective.

Requirements

• A degree in Marketing, Business, Finance, or a related field.
• A minimum of 2 years of professional experience in hands-on paid search marketing, with an excellent track record in web and app growth.
• Prior experience in Finance or Tech is a plus.
• Demonstrated deep expertise in Google Ads and Apple Search Ads, coupled with proven success in scaling campaigns globally.
• A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape.
• Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies.
• Proven experience in effectively managing meaningful budgets across diverse channels and platforms to achieve ambitious growth targets.

Nice to Have

• Experience with AI tools for data analysis and campaign optimization.
• Familiarity with the cryptocurrency market and its unique challenges.
• Certifications in Google Ads or similar platforms.

What We Offer

• Competitive salary and performance-based bonuses.
• Remote work flexibility and a supportive work environment.
• Access to cutting-edge tools and technologies to enhance your work.
• Opportunities for personal and professional growth within the company.
• Engagement in innovative projects that shape the future of finance.