Retention Marketing Manager - DTC Ecommerce (Remote)

About the Role

We are hiring a Retention Marketing Manager to join our dynamic team at Paired. This is a fantastic opportunity for a skilled professional to work remotely and make a significant impact in the world of DTC eCommerce. As a Retention Marketing Manager, you will leverage your expertise to drive customer retention strategies that enhance lifetime value (LTV) and repeat purchase rates.

What You'll Do

• Own all aspects of retention testing: manage 3-6 week sprints, prioritize experiments, and drive execution velocity.
• Develop, implement, and analyze lifecycle strategies for both one-time purchasers and active subscribers.
• Design offer and message testing across email, SMS, and onsite to optimize customer engagement.
• Create and optimize subscription flows including take-rate, save flows, and benefit framing.
• Strategize onboarding for new customers and subscribers to maximize LTV.
• Build and launch customer surveys to inform recovery flows and reduce churn for at-risk accounts.
• Deeply analyze cohort data (LTV, payback period, AOV, repeat rate, growth) and report actionable insights.
• Coordinate the rollout of winning experiments with internal and external teams.

Requirements

• 3+ years in retention/lifecycle marketing for DTC/CPG subscription brands.
• Proven expertise with subscription platforms — must have deep working knowledge of Stay AI, Recharge, or SKIO.
• Demonstrated success running structured retention experiments across multiple lifecycle touchpoints.
• Advanced proficiency with cohort, LTV, payback period, and churn analytics.
• Skilled in copywriting and message testing for digital campaigns.
• Ability to thrive in a high-speed, test-and-learn environment.
• Experience collaborating cross-functionally with CX, product, design, and dev teams.
• Strong proficiency in Google Sheets for reporting and data analysis.

Nice to Have

• Email/SMS campaign strategy and platform expertise (Klaviyo, Attentive, Postscript, etc.).
• Experience with rewards programs, subscriber journeys, and PDP/subscription portal optimization.
• Hands-on with survey tools and customer feedback analysis.

What We Offer

• Work from Anywhere
• Competitive Salary
• Flexible Hours