Programmatic Manager - Remote Role at Binance

About the Role

We are looking for a Programmatic Manager remote to join Binance, the world’s leading blockchain ecosystem. In this role, you will own and scale the APAC programmatic advertising strategy to drive user acquisition, retention, and long-term return on advertising spend (ROAS). As a Programmatic Manager remote, you will have the opportunity to shape the future of financial access and digital asset management.

What You'll Do

• Develop and lead programmatic media strategy across APAC markets.
• Identify growth opportunities across new markets, platforms, ad formats, and inventory types.
• Execute and optimize media buying across open auctions, PMPs, preferred deals, and programmatic guaranteed (PG).
• Leverage AI, machine learning, and automation to improve targeting, bidding, and creative performance.
• Define and enforce best practices across frequency capping, remarketing, brand safety, and dynamic creative optimization (DCO).
• Research, test, and scale emerging channels and formats such as contextual targeting, CTV, programmatic audio, and DOOH.

Requirements

• Strong hands-on experience in programmatic advertising across app and web platforms.
• Deep understanding of programmatic trends, technologies, and best practices.
• Existing relationships with programmatic platforms and networks.
• Ideal to have exposure with AppsFlyer products.
• Strong analytical and reporting skills.
• Experience in crypto, fintech, or online trading platforms.
• Strong APAC-focused programmatic experience.

Nice to Have

• Experience with emerging advertising technologies.
• Familiarity with digital asset management.
• Knowledge of user acquisition strategies.

What We Offer

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).