Performance Marketing Strategist - Remote Opportunity

About the Role

We’re excited to share this opportunity as a Performance Marketing Strategist at Web Tonic Agency, a fully-remote growth marketing agency. In this role, you will dive deep into multi-channel marketing efforts, analyze performance data, and design actionable strategies that maximize conversions and ROI. This Performance Marketing Strategist position offers a unique chance to influence client growth across PPC, SEO, email, and landing pages while collaborating closely with both Web Tonic and inBeat teams.

What You'll Do

• Conduct deep-dive audits of new clients' existing marketing efforts across all channels, understanding their funnel architecture, conversion bottlenecks, attribution setup, and historical performance data to establish optimization roadmaps.
• Continuously monitor and analyze performance across PPC (Google Ads, Meta Ads), SEO, email marketing, and landing pages, identifying trends, anomalies, and opportunities for improvement.
• Develop and implement testing strategies (A/B tests, multivariate tests) for landing pages, ad creative, email campaigns, and conversion funnels.
• Translate data into actionable insights and present clear, strategic recommendations to internal teams and clients.
• Ensure channels work together cohesively, connecting SEO content to PPC landing pages and aligning email nurture sequences with paid acquisition messaging.
• Create comprehensive performance reports that tell the story of what's happening, why it's happening, and what should be done next.
• Stay current on platform changes, algorithm updates, and emerging best practices across all key marketing channels.

Requirements

• 3+ years of hands-on experience managing and optimizing campaigns across email marketing, PPC, SEO, and landing pages.
• Deep understanding of what drives conversions, from messaging and offer positioning to page layout and psychological triggers.
• Strong analytical skills and comfort with diving into Google Analytics and platform analytics to extract meaningful insights.
• Proven experience designing, implementing, and analyzing A/B tests and conversion optimization experiments.
• Ability to see the big picture and develop cohesive strategies rather than just tactical execution.
• Native-level English proficiency, both written and verbal, with excellent communication skills.

Nice to Have

• Experience with CRO tools (VWO, Optimizely, Google Optimize).
• Familiarity with marketing automation platforms (HubSpot, ActiveCampaign, Klaviyo).
• Understanding of attribution modeling and marketing mix.
• Experience with technical SEO and on-page optimization.
• Knowledge of creative testing frameworks.

What We Offer

• Fully remote work—enjoy the flexibility of working from anywhere.
• Competitive salary based on experience.
• Unlimited vacation with a fair usage policy.
• Growth opportunities within the agency.
• Work with innovative brands across diverse industries.
• Autonomy to test, experiment, and implement your strategic recommendations.