Cloudera01.03.26
AI SCORE 8.5

Mid-Senior Field Marketing Manager - Remote Position

$120K–$150K/year

About the Role

We are seeking a talented Mid-Senior Field Marketing Manager to join Cloudera in a remote capacity. As a Field Marketing Manager, you will play a crucial role in driving our marketing strategies and expanding our presence in the West Region. This position focuses on sustaining our expansion business while increasing our net-new logo revenues. You will collaborate closely with regional sales teams to develop effective strategies and execute plans that yield measurable results.

What You'll Do

  • Plan and execute multi-segment/industry programs and campaigns targeting large enterprise to mid-size accounts.
  • Manage various campaign categories, including physical and virtual events, content syndication, email, paid social (LinkedIn), and direct mail.
  • Provide pre-launch content, training, and SFDC tagging information to sellers, ensuring follow-through after campaigns to monitor marketing attribution.
  • Work alongside regional sales leaders to align annual and quarterly go-to-market plans with revenue targets.
  • Analyze marketing program and campaign data to derive actionable insights, telling a credible marketing pipeline narrative.
  • Lead growth marketing and integrated programs for new customer acquisition through ABM (account-based marketing) and scalable programs.
  • Collaborate with product teams to stimulate early demand ahead of launches.
  • Manage the annual budget with a focus on OPEX efficiency tied to marketing ROI.

Requirements

  • Minimum of 7 years in B2B field marketing experience in the enterprise software or technology space.
  • Proven experience with modern field marketing, demand generation, and omni-channel marketing.
  • Familiarity with common MarTech stack, including Salesforce and marketing automation platforms.
  • B.A. / B.S or equivalent undergraduate degree in a relevant technical subject preferred.
  • Excellent written and communication skills to effectively present to diverse audiences.
  • Strong interpersonal skills for cross-functional collaboration.
  • Experience managing marketing budgets and multiple suppliers/vendors.
  • Familiarity with Google Workspace and project management platforms.

Nice to Have

  • Experience with Tableau for business intelligence reporting.
  • Affinity for details and project management.
  • Ability to prioritize independently and complete tasks on time.

What We Offer

  • Generous PTO Policy and support for work-life balance.
  • Flexible work-from-home policy.
  • Mental and Physical Wellness programs.
  • Phone and Internet reimbursement program.
  • Access to continued career development opportunities.
  • Comprehensive benefits and competitive packages.
  • Paid volunteer time to support community engagement.
  • Employee Resource Groups for diverse communities.
Why This Job8.5 of 10

This remote Field Marketing Manager role at Cloudera offers a competitive salary and a chance to drive impactful marketing strategies in a leading data company.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in Salesforce and marketing automation tools (such as HubSpot or Marketo) to create data-driven campaigns that enhance lead generation and conversion rates.

A strategic thinker with a strong background in Account-Based Marketing (ABM) who can tailor marketing efforts to target high-value accounts in the B2B technology space.

Analytical mindset with experience in using Business Intelligence tools to assess marketing performance and optimize strategies based on actionable insights from data.

Learning Resources

B2B Marketing: How to Generate Leads and Drive Salescourse

Career Path

Mid-Senior Field Marketing Manager(Now)Senior Field Marketing Director(1-2 years)Vice President of Marketing(3-5 years)

Market Overview

Market Size 2024
$22.5B
Annual Growth
12.3%
AI Adoption in Marketing
68%
Investment in Marketing Tech
+150%
Labour Demand for B2B Marketers
+25%
Avg Salary for Field Marketing Managers
$95K

Skills & Requirements

Required
B2B MarketingField MarketingDemand Generation
Growing in Demand
Content MarketingData AnalyticsCustomer Experience Management
Declining
Traditional AdvertisingEmail Blasts

Domain Trends

Increased Personalization
68% of B2B marketers are focusing on personalized content strategies to improve engagement and conversion rates.
Integration of AI in Marketing
Over 70% of marketing teams are utilizing AI tools for predictive analytics and customer segmentation, enhancing decision-making processes.
Shift to Account-Based Marketing (ABM)
ABM strategies are being adopted by 67% of B2B companies, leading to a 30% increase in lead quality and customer retention.

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