Marketing Specialist - Sales Outreach Automation

About the Role

AlphaSense is seeking a creative and results-oriented Marketing Specialist to join our dynamic team. This Marketing Specialist remote position is pivotal as you will craft and execute our sales outreach strategy for inbound MQLs and outbound prospecting efforts for our SDR team. As a key player on the demand generation team, you will develop compelling content and sales-specific outreach messaging that resonates with our target audience, driving prospect and customer engagement.

What You'll Do

• Develop and execute sales outreach strategies in collaboration with the campaigns, solution marketing, product marketing, and sales & CS teams.
• Embrace and master new AI-powered tools to enhance content creation, personalization, and outreach effectiveness.
• Write, edit, and optimize compelling copy for various sales outreach initiatives, ensuring it aligns with our brand voice and drives desired actions, such as booked meetings.
• Continuously maintain, audit, and update our Marketo SDR automated email nurture paths to ensure the most relevant messaging and content.
• Work primarily in Outreach and Marketo for our outbound and inbound sales sequences.
• Monitor data and Tableau dashboards to ensure our sequences are effective, used correctly, and show progress down the marketing and sales funnel.
• Conduct industry research and internal interviews to develop a deep understanding of our products, services, target markets, and personas.
• Adapt messaging and tone for different industries, company profiles, and audience segments to maximize relevance and impact.

Requirements

• 2+ years of experience in marketing, sales copywriting, or a similar role with a focus on sales outreach.
• Exceptional writing, editing, and research skills, with a portfolio demonstrating the ability to create engaging, sales-focused content.
• A willingness to test, learn, and use new AI functionality to drive efficiency in content and messaging creation.
• A strong curiosity about what the data reveals.
• Proven ability to work both independently and as part of a team to meet deadlines and achieve goals.

Nice to Have

• Bachelor’s degree in Marketing, Communications, or a related discipline.
• Experience with sales outreach and marketing automation platforms (e.g., Outreach, Marketo, Salesforce).
• A keen eye for detail and an appreciation for strong brand messaging.
• A results-oriented and curious mindset, with a passion for continuous improvement.
• Strong project management and collaboration skills.

What We Offer

• Base compensation range of $66,000—$91,000 USD.
• Performance-based bonus and equity opportunities.
• A generous benefits program.
• Remote work flexibility with a supportive team environment.
• Opportunities for professional growth and development.