Marketing Domain Expert - Remote
About the Role
We are looking for a Marketing Domain Expert (Remote) to join our team at TransPerfect. In this role, you will leverage your extensive marketing expertise to support a cutting-edge Generative AI and analytics project. As a Marketing Domain Expert, you will play a crucial role in ensuring that AI models deliver accurate, insightful, and business-relevant results in the fields of marketing strategy, analytics, and communication.
What You'll Do
- Design and define core marketing workflows such as campaign planning, segmentation, and brand management.
- Develop realistic test cases and evaluation metrics for AI systems to assess model performance across various marketing functions.
- Curate and annotate high-quality marketing data for AI training, ensuring the data is relevant and accurate.
- Review AI outputs and provide constructive feedback for improvements, enhancing the overall effectiveness of the AI models.
- Utilize your strong analytical and strategic thinking skills to contribute to innovative marketing strategies.
- Communicate complex marketing concepts clearly to diverse audiences, ensuring understanding and engagement.
- Collaborate with cross-functional teams to integrate marketing insights into AI development.
- Stay updated on the latest trends in marketing and AI technologies to continuously improve processes.
Requirements
- 10+ years of experience in marketing or advertising, with a proven track record of success.
- Strong analytical and strategic thinking skills, with the ability to interpret data and make informed decisions.
- Excellent communication skills in English, both written and verbal.
- Familiarity with AI or marketing automation technologies is a plus.
- High attention to detail and strong organizational skills to manage multiple projects effectively.
- Experience in Brand Strategy, Digital Marketing, or Marketing Analytics.
- Prior experience in the U.S. Marketing or Advertising sector is essential.
- Proven ability to translate complex marketing concepts into actionable strategies.
Nice to Have
- Experience working with prestigious technology companies.
- Comfortable with both creative and data-driven tasks.
- Ability to articulate marketing concepts to diverse audiences.
What We Offer
- Be part of the world's largest provider of language and technology solutions.
- Opportunity to work with prestigious technology companies.
- Access to a global network of professionals in the marketing and AI fields.
- Flexible working hours and remote work options to support work-life balance.
- Contribute to innovative AI and analytics projects that shape the future of marketing.
This role offers a unique opportunity to leverage extensive marketing expertise in a cutting-edge AI project. Enjoy flexible hours while contributing to innovative solutions.
Who Will Succeed Here
Deep understanding of AI technologies and their application in marketing, with hands-on experience utilizing tools like Google Analytics and HubSpot for data-driven decision-making.
Proven ability to design and implement comprehensive marketing strategies that leverage data analysis and campaign planning, ensuring alignment with brand management principles in a remote work environment.
Strong analytical mindset with a track record of using data insights to optimize marketing campaigns and drive growth, ideally with 5+ years of experience in a senior marketing role.
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