Talantix.io
Janea Systems•11.03.26
AI SCORE 8.5

Head of Go-To-Market Strategy - Remote

$150K–$200K/year
RemoteCybersecurity & B2B SaaS
Go-to-Market Strategy•Sales Management•Customer Acquisition•CRM•Agile Execution•Strategic Thinking

About the Role

We are seeking a Head of Go-To-Market Strategy - Remote to lead our innovative approach in the cybersecurity and B2B SaaS sectors. This role offers a unique opportunity to shape our go-to-market strategy before scaling, ensuring we set the right direction for our products and company strategy.

What You'll Do

  • Develop and implement a comprehensive go-to-market strategy that aligns with our business objectives.
  • Collaborate with cross-functional teams to drive customer acquisition and engagement.
  • Lead market research initiatives to identify customer needs and competitive landscape.
  • Oversee the sales pipeline management and optimize sales operations for efficiency.
  • Build and maintain strong relationships with key stakeholders and partners.
  • Directly influence product direction based on market feedback and customer insights.
  • Manage and mentor a team of sales and marketing professionals to achieve targets.
  • Utilize agile execution methodologies to adapt strategies in a fast-paced environment.

Requirements

  • Proven experience in a leadership role focused on go-to-market strategies, preferably in the cybersecurity or B2B SaaS industries.
  • Strong understanding of customer discovery and relationship building.
  • Experience with CRM tools and sales pipeline management.
  • Exceptional strategic thinking and program management skills.
  • Ability to work collaboratively with technical teams, including DevOps and platform engineering.
  • 5+ years of experience in sales management or business development.
  • Demonstrated success in driving customer acquisition and sales growth.
  • Excellent communication and leadership skills.

Nice to Have

  • Experience in AI/ML technologies and their application in sales strategies.
  • Familiarity with remote sensing technologies.
  • Previous experience in a startup environment.

What We Offer

  • A rare opportunity to shape the go-to-market strategy before scaling.
  • Direct influence on product direction and company strategy.
  • A high-trust, high-ownership role with a technically strong founding team.
  • Path to long-term leadership as the company scales post-funding.
  • Competitive salary and benefits package.
  • Flexible remote work environment.
  • Opportunities for professional development and growth.
Why This Job8.5 of 10

This Head of Go-To-Market Strategy role offers a unique chance to shape the company's direction in cybersecurity and B2B SaaS. With a competitive salary and a strong founding team, it's an excellent opportunity for experienced leaders.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proven expertise in developing Go-to-Market strategies specifically for B2B SaaS products, with a strong understanding of customer acquisition channels and CRM tools like Salesforce or HubSpot.

→

Ability to thrive in a fully remote work environment, demonstrating high levels of self-motivation and discipline while managing cross-functional teams using Agile methodologies.

→

Strategic thinker with a data-driven mindset, capable of analyzing market trends and customer feedback to pivot strategies quickly, ensuring alignment with business objectives and maximizing sales performance.

Learning Resources

→Go-to-Market Strategy: A Comprehensive Guidearticle
→Building a Go-to-Market Strategycourse
→Sales Management and Customer Acquisition Strategiescourse

Career Path

Head of Go-To-Market Strategy - Remote(Now)→Vice President of Marketing or Sales Strategy(2-4 years)→Chief Marketing Officer (CMO)(5-7 years)

Market Overview

Market Size 2024
$12B
Annual Growth
15.2%
AI Adoption
67%
Investment in GTM Tools
+48%
Labour Demand for GTM Roles
+30%
Avg Salary for Head of GTM
$150K

Skills & Requirements

Required
Go-to-Market StrategySales ManagementCustomer Acquisition
Growing in Demand
Data AnalyticsDigital MarketingCustomer Experience Management
Declining
Traditional Marketing TechniquesCold Calling

Domain Trends

Increased AI Integration
Companies are increasingly adopting AI tools for customer insights, with 67% of firms reporting enhanced decision-making capabilities.
Shift to Digital-First Strategies
Over 70% of technology companies are prioritizing digital channels for customer acquisition, reflecting a significant shift in marketing focus.
Emphasis on Customer-Centric Approaches
88% of successful GTM strategies are now centered around customer feedback and experience, indicating a trend towards personalized marketing efforts.

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