Talantix.io
ocd&me•20.02.26
AI SCORE 8.2

Freelancer Digital PR /​ Personal Brand Specialist - Remote

$60K–$80K/year
RemoteDigital Marketing
Public Relations•Digital PR•Personal Branding•SEO•Copywriting•Media Relations•Content Development

About the Role

We are seeking a talented Freelancer Digital PR / Personal Brand Specialist to join our innovative team at ocd&me. In this remote role, you will strategically plan and operationally build a personal brand for a marketing expert, focusing on positioning them as a leading figure in SEO, AI Search, and Marketing Automation. As a Freelancer Digital PR / Personal Brand Specialist, you will have the opportunity to make a significant impact through your expertise and creativity.

What You'll Do

  • Develop and sharpen personal positioning as a marketing expert.
  • Strategically plan and implement a comprehensive personal branding strategy.
  • Research and contact relevant media, journalists, and editors to promote the personal brand.
  • Organize and facilitate interviews across print, online, and broadcast media.
  • Acquire and coordinate guest articles in specialist magazines and relevant publications.
  • Facilitate podcast appearances as a guest or expert in the field.
  • Support preparation for media appearances, including briefing and key messages.
  • Build and maintain a network with relevant multipliers and opinion leaders.
  • Develop content for various media formats to enhance the personal brand.
  • Monitor and analyze media resonance and success measurement to ensure effectiveness.

Requirements

  • Experience in PR, Digital PR, and Personal Branding.
  • Proven successes in placing clients in relevant media outlets.
  • Excellent contacts with journalists, editors, and influencers.
  • Solid knowledge of the current media landscape and PR tools.
  • Outstanding communication and copywriting skills.
  • Strategic thinking and structured working style.
  • Very good German and English language skills.

Nice to Have

  • Experience in SEO and AI Marketing Automation.
  • Familiarity with social media platforms and digital marketing trends.
  • Previous experience working with entrepreneurs or startups.

What We Offer

  • Exciting collaboration with an innovative entrepreneur in the digital sector.
  • Measurable successes with concrete KPIs and verifiable results of your work.
  • Flexible working style with free scheduling and results-oriented collaboration.
  • Fair compensation based on project, hourly, or success models.
  • Opportunity to build a long-term collaboration and strong reference project.
Language Requirements
EnglishC1
GermanB2
BasicIntermediateAdvancedNative
Why This Job8.2 of 10

This role offers a unique opportunity to work remotely as a Freelancer Digital PR / Personal Brand Specialist, collaborating with an innovative entrepreneur in the digital sector. You'll have the chance to make a measurable impact through your work.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in SEO and AI Search strategies, with hands-on experience using tools like SEMrush and Moz to optimize content for visibility and engagement.

→

Self-motivated and disciplined, thriving in a fully remote environment by managing time effectively and maintaining consistent communication with clients and team members.

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Creative thinker with a strong background in copywriting, able to craft compelling narratives that resonate with target audiences and enhance personal branding efforts.

Learning Resources

→The Complete Guide to Digital PRarticle
→SEO Training Course by Mozcourse
→Content Marketing Strategy by HubSpotcourse

Career Path

Freelancer Digital PR / Personal Brand Specialist(Now)→Digital PR Manager(1-2 years)→Head of Marketing & Brand Strategy(3-5 years)

Market Overview

Market Size 2024
$4.5B
Annual Growth
12.3%
AI Adoption in Digital PR
35%
Investment in Digital PR Tools
+150%
Labour Demand for PR Specialists
+20%
Avg Salary for Digital PR Specialists
$75K

Skills & Requirements

Required
Public RelationsDigital PRPersonal Branding
Growing in Demand
Data AnalyticsSocial Media StrategyContent Marketing
Declining
Traditional Media OutreachPress Release Distribution Services

Domain Trends

Rise of AI in PR
AI tools are increasingly used for media monitoring and sentiment analysis, with 35% of PR firms adopting AI solutions in 2024.
Emphasis on Personal Branding
Personal branding is becoming essential, with 70% of professionals believing it significantly impacts career growth in the tech sector.
Integration of SEO in PR Strategies
SEO is now a crucial element of PR campaigns, with 60% of digital PR specialists incorporating SEO tactics to enhance online visibility.

Industry News

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