Freelance Digital Strategy Leader - Remote Opportunity

About the Role

We are seeking a Freelance Digital Strategy Leader to join our dynamic team remotely. In this role, you will drive the digital strategy for News 12, ensuring our platforms serve as the primary destination for audiences. As a Freelance Digital Strategy Leader, you will oversee mobile, YouTube, short-form video, social media, newsletters, and owned platforms, shaping how our newsrooms operate every day.

What You'll Do

• Lead the overall digital strategy for News 12, focusing on audience engagement and editorial decision-making.
• Oversee the development and optimization of all owned digital platforms, including websites, mobile apps, and social media.
• Establish mobile-first and short-form video-first standards to drive audience growth.
• Set clear digital workflows and performance expectations across multiple newsrooms.
• Collaborate with editorial leaders to integrate digital priorities into newsroom planning and breaking news coverage.
• Manage and mentor digital teams, ensuring consistent quality and audience focus.
• Develop training programs to evolve newsroom practices as platforms and audience behaviors change.
• Set annual digital goals and KPIs, tracking performance and communicating results to leadership.

Requirements

• Bachelor’s degree in digital media, communications, journalism, marketing, or a related field.
• Strong editorial judgment with excellent storytelling and writing skills.
• Deep experience with mobile-first publishing and audience engagement strategies.
• Proven ability to lead teams and manage digital workflows across multiple locations.
• Experience monetizing digital platforms and aligning audience strategy with revenue growth.
• Strong analytical skills to inform strategy and decision-making.
• Excellent communication and organizational skills.
• Ability to lead teams through change in a fast-paced environment.

Nice to Have

• Experience with AI-assisted tools in digital operations.
• Familiarity with competitor activity and industry trends.
• Experience in developing social media strategies for talent.

What We Offer

• Competitive salary based on experience, ranging from $84,626 to $139,030 per year.
• Remote work flexibility, allowing you to work from anywhere.
• Opportunities for professional development and growth within the company.
• Collaborative work environment with a focus on innovation.
• Access to training programs and workshops to enhance your skills.