Freelance Analytics & Tracking Consultant - GA4, GTM, eCommerce

About the Role

We are seeking a Freelance Analytics & Tracking Consultant to join our dynamic team at Hurra.com. This remote role focuses on enhancing our eCommerce clients' digital marketing strategies through advanced analytics implementations. As a Freelance Analytics & Tracking Consultant, you will lead the charge in optimizing GA4 tracking setups, ensuring our clients benefit from cutting-edge analytics solutions.

What You'll Do

• Implement and optimize GA4 tracking setups, including GA4 Enhanced E-Commerce Tracking for our eCommerce clients.
• Develop and maintain Google Tag Manager (GTM) configurations, both client-side and server-side.
• Apply Google Consent Mode and ensure integration of Consent Management Platforms (CMPs) according to GDPR standards.
• Provide analytics consulting services specifically for our German-speaking clients while collaborating with our English-speaking internal tech support team.
• Assist with data integration processes using BigQuery and Looker Studio, enhancing our analytics capabilities.
• Offer general technical support in Digital Analytics and Marketing Technology (MarTech).
• Utilize your strong problem-solving skills to address technical challenges in a proactive manner.
• Communicate effectively with clients in both German and English, ensuring clarity and understanding.

Requirements

• 5+ years of practical experience in Digital Analytics, with a strong focus on GA4, GTM, and CMPs.
• Proven experience with Shopify is a plus, enhancing our eCommerce tracking capabilities.
• Experience in relevant online marketing areas such as Search Engine Advertising (SEA), Social Media Advertising (SMA), or display advertising.
• Mandatory experience with Server-side GTM configurations.
• Basic understanding of GDPR and its implications on tracking and analytics.
• Familiarity with BigQuery, Looker Studio, and other Google Cloud Tools.
• Basic knowledge of JavaScript, particularly in event handling and dataLayer manipulation.
• Ability to consult clients in German and communicate fluently in English.

Nice to Have

• Experience with advanced analytics tools and methodologies.
• Knowledge of data visualization best practices.
• Familiarity with eCommerce platforms beyond Shopify.

What We Offer

• Flexible freelance collaboration allowing you to manage your own schedule.
• Long-term project potential with leading eCommerce brands, providing stability and growth opportunities.
• A smart, supportive team with a tech-driven mindset, fostering innovation and creativity.
• 100% remote-first setup with asynchronous workflows and regular team syncs, ensuring a balanced work-life integration.