Freelance Ad Creatives Lead/​Strategist - D2C Global Pet Brand

About the Role

We are seeking a Freelance Ad Creatives Lead/Strategist to join our fast-growing pet brand, MrFluffyFriend. As a global remote team, we are dedicated to making pet care easier and more joyful for pet owners and their furry friends. This Freelance Ad Creatives Lead/Strategist role offers you the opportunity to lead the creative development of high-performing ads for social and paid media, all while working remotely.

What You'll Do

• Lead the creative development of engaging ads tailored for social media and paid platforms.
• Write compelling copy and creative briefs for video, static, and user-generated content (UGC).
• Collaborate with our creative team to produce content and iterate based on performance metrics.
• Stay updated on the latest trends in D2C marketing to ensure our strategies are cutting-edge.
• Help shape the creative direction and tone of our brand across various channels.
• Work closely with Media Buyers and Marketing Executives to align creative strategies with performance goals.
• Showcase a strong portfolio of ads/content developed, particularly in e-commerce or DTC sectors.
• Utilize excellent copywriting skills to create short-form, witty, and on-brand content.

Requirements

• Demonstrated experience in leading creative projects, especially in the D2C marketing space.
• Strong understanding of what drives clicks and conversions in digital advertising.
• Experience collaborating with performance marketers and designers.
• Exceptional copywriting skills with a knack for engaging storytelling.
• Ability to work independently, demonstrating self-motivation and proactivity.
• Bonus: Familiarity with pets or pet products is a plus.
• Include the hidden word "Labrador" in your application to showcase your attention to detail.

Nice to Have

• Experience in a leadership role within a creative team.
• Knowledge of visual storytelling techniques and paid media formats.

What We Offer

• A fun, purpose-driven remote environment that fosters creativity.
• Flexible freelance setup with the freedom to work on your terms.
• Long-term collaboration opportunities with potential for bonuses and profit sharing.
• Fully remote team with flexible working hours.
• Potential for profit sharing based on performance.
• Enthusiastic, fun, and international team atmosphere.
• Endless opportunities for professional growth within the marketing team and beyond.
• Fully paid team trips to exciting locations (2023 Indonesia, 2024 Vietnam, and Amsterdam, 2025 Thailand!).

If you are the creative, results-oriented, and fun professional we are looking for, we want to hear from you! Please send us your experience, a brief note on why this role excites you, and examples of past creatives you’ve produced or led. Bonus points for including a Loom video to showcase your personality! We are wrapping up the hiring process soon, so act fast before it’s too late!